The modern business has become a data-driven environment. Data has changed drastically in the last few years due to advances in technology, in this case family entertainment center technology, that has increased the amount of data there is to collect whilst also enhancing the ability to collect it. Smartphones are a great example of this, giving business all different types of information such as search history, locations, and personal data among other stuff too.
The term contactless payment should not be new to many. You probably would have used it when you checked-in at Starbucks, Burger King or even supermarket shopping at Publix.
The pandemic has affected people, businesses, and industries in ways that no one could foresee. During these unprecedented times, it becomes much more critical for businesses to streamline business processes to mitigate the risk of the COVID-19 economic crisis.
The coronavirus pandemic is fast-tracking the trend toward a cashless economy as the fear of handling paper money contaminated with COVID-19 has led to a decline in the use of physical cash. Studies have shown that coronavirus can remain infectious for weeks on coins and paper money, making it clear that cashless payments are necessary rather than a nice to have - doing nothing is no longer an option.
Introduction The coronavirus pandemic is still ongoing, and experts and public health officials are warning of impending waves of COVID-19 cases (known, as The Dance, when businesses reopen and close due to additional waves). If the Fall and Winter bring a second wave, you will need to continue seeking ways to support your guests and staff and keep your FEC coronavirus-free. If you didn’t face it in the first wave, prepare to do it now.
Family Entertainment Center operators are always looking for ways to add value to their products and services to keep guests coming back for more fun. One of the easiest ways to do this is by setting up promotions that can help you drive return visits and increase customer loyalty. It's important to consider what type of promotion to offer, when to run it, and what you hope to achieve from it. Should the offer be a discount or a free game with purchase? Is it a one-time event or a long-term promotion? What are the goals: attracting new customers, optimizing guest experience, increasing revenue?
Introduction Cash is notoriously covered in germs; studies suggest that paper bills contain bacteria and viruses for days, leading to the spread of infectious diseases. COVID-19 brought this issue to the forefront. According to the Federal Reserve, the lifespan of various bills ranges four to 15 years, meaning cash currency is filthy because it has a lot of time to accumulate germs.
Life doesn’t go as planned – we’re living that right now. Who could have predicted that we’d be living during a pandemic? We couldn’t have. COVID-19 changed the entire landscape of in-person events and conferences with social distancing requirements and capacity limitations.
The Coronavirus pandemic has changed the playing field. Consumers are looking to venture to businesses that make them feel safe and secure. Leading up to your reopening, one of the most important questions to ask yourself is how to communicate your plans to customers effectively (on a limited or no budget).
After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?