How to Increase Your Arcade Revenue with Promotions & Packages

Arcade and FEC operators are looking for various ways to increase revenue, especially in lean times, without spending more money on advertising or capital investment. One quick and easy way is to make use of existing features in your arcade debit card reader system to set up promotions and packages that will increase your arcade revenue without spending more. In a recent interview, Embed Strategic Account Manager John Keys, a 16-year veteran in the FEC industry, gave four suggestions of promotions and packages you can run on the Embed arcade debit card system smartTOUCH.

2001. The year that changed the entertainment, attractions, and amusement industries forever with the establishment of Embed as an independent operation. From that moment on, the focus was revolutionizing the world of the debit card system.

Amusement Expo 2020 – we were all on top of the world. And then we got on the plane to go home and immediately the world shut down due to the coronavirus pandemic. As the market begins to reopen after our industry's most challenging year on record, we couldn’t be MORE EXCITED to celebrate the return to Amusement Expo 2021 in Las Vegas.

The modern business has become a data-driven environment. Data has changed drastically in the last few years due to advances in technology, in this case family entertainment center technology, that has increased the amount of data there is to collect whilst also enhancing the ability to collect it. Smartphones are a great example of this, giving business all different types of information such as search history, locations, and personal data among other stuff too.

The term contactless payment should not be new to many. You probably would have used it when you checked-in at Starbucks, Burger King or even supermarket shopping at Publix.

The pandemic has affected people, businesses, and industries in ways that no one could foresee. During these unprecedented times, it becomes much more critical for businesses to streamline business processes to mitigate the risk of the COVID-19 economic crisis.

The coronavirus pandemic is fast-tracking the trend toward a cashless economy as the fear of handling paper money contaminated with COVID-19 has led to a decline in the use of physical cash. Studies have shown that coronavirus can remain infectious for weeks on coins and paper money, making it clear that cashless payments are necessary rather than a nice to have - doing nothing is no longer an option.

Family Entertainment Center operators are always looking for ways to add value to their products and services to keep guests coming back for more fun. One of the easiest ways to do this is by setting up promotions that can help you drive return visits and increase customer loyalty. It's important to consider what type of promotion to offer, when to run it, and what you hope to achieve from it. Should the offer be a discount or a free game with purchase? Is it a one-time event or a long-term promotion? What are the goals: attracting new customers, optimizing guest experience, increasing revenue?

After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?

Source: CNN