More Sales, Less Manpower, More Profits, and Explosive Growth
After partnering with Embed, High Caliber Karting has seen increased operational efficiency and consistency across the board, enjoying more profitability without the need to add more employees. These paved the way for the addition of a $2-million worth 25,000 square-foot expansion in less than 2 years – and during a global pandemic!
“Embed’s whole system, especially the kiosks, operate really well for us – they produce so much revenue with us putting little to no effort towards it,” praises Bingham. “The arcade part of our business runs itself. It produces revenue and we don’t have to do anything,” he claims.
As they continue to push the envelope in the family entertainment industry, High Caliber Karting & Entertainment continues to expand the attractions they offer to guests, completing their massive expansion in 2021, which included a large bar area, two VIP rooms, gamified axe throwing with digital targets, an assault arena for archery tag and Nerf wars, and karting upgrades.
“We went from having a go-kart track, to us having top-of-the-line pro-tech barriers, to having a sweet bar that has bottoms-up beer,” explains Bigham.
The Embed integration enables High Caliber Karting to streamline their operations, optimize the guest experience, and minimize manpower - creating a cohesive experience across all their attractions and latest offerings.