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Client: Putting Edge
Overview:
Founded in 1995 in Brampton, Ontario, Putting Edge pioneered the industry of glow-in-the-dark miniature golf, working with vendors to create items like glow-in-the-dark putters that are used by other similar businesses today. Each location offers a custom-built, hand-painted 18-hole course ranging from one to two-storey, and a glow-in-the-dark arcade to match.
Website: https://www.puttingedge.com
More than Doubled Arcade Revenue
After partnering with Embed, Putting Edge has seen increased operational efficiency and consistency in every location. Going cashless resulted to most arcade payments being processed through their card-based and contactless system:
“Going to the Embed system from our older ticket-and-token system has easily more than doubled the numbers that we see on our arcade revenue. It’s turned another revenue stream into one of our main focuses when we look at increasing revenue and product expansion,” says Vanderburgh.
With reliability, the contactless options it provides guests, and the customizability, according to Vanderburgh, Putting Edge enjoys the following elements of the system: “I think the most impactful Embed products we’re using are the game cards and smartTOUCH readers that we have on all our games. We’re able to match the look and feel to our facility and we can customize the screens. We don’t have any issues with them, and an integral part of this is the reliability.”
As their business consistently grows, Putting Edge continues to expand their product offerings to guests. “We’re looking into some VR integration with the VR setup we have,” says Vanderburgh. “We’re happy that Embed has such extensive integrations with other software that we’re not handcuffed by it.”
Putting Edge has grown to 11 locations since their original store opening in 1995. Partnering with Embed plays a major role in this expansion: “We’ve changed virtually everything with technology, but something about Embed keeps us from the need to shop and look around in the last seven years. If there’s something that is getting in our way or slowing us down, we won’t hesitate to replace it. We’ve never had to do that with Embed and that stands out,” Vanderburgh claims.
