How to Increase Your Arcade Revenue with Promotions & Packages

Read More
All Posts

Arcade and FEC operators are looking for various ways to increase revenue, especially in lean times, without spending more money on advertising or capital investment. One quick and easy way is to make use of existing features in your arcade debit card reader system to set up promotions and packages that will increase your arcade revenue without spending more.

In a recent interview, Embed Strategic Account Manager John Keys, a 16-year veteran in the FEC industry, gave four suggestions of promotions and packages you can run on the Embed arcade debit card system smartTOUCH.

Here are examples of low-cost, high-value promotions that will help increase revenue at your FEC:
  1. Upsells and bundles can be offered either at the point-of-sales by your cashiers or unmanned reload kiosks. In this video, Keys shares how a $20 card reload can become a $27 sale. By offering a $2 bump for an additional $5 value and creating a bundle with a $5 one-hour free video games play, that's a 35% revenue lift for the operator and added value for the guests' money.

  2. Bounce-back offers are promotions that can be delivered via email or messaging to customers whose cards have not been used for a while, provided that they have registered their information at the point-of-sale system. An unmanned kiosk can efficiently get this done, freeing up some time from your manpower. Bounce-back offers can also be linked to a card reload system, where a redeemable offer will be available for more value during the guests' next visits.

  3. VIP loyalty offers are an entitlement you can provide to top-tier guests. For example, VIPs can get free play for their first three video games during any visit. This comes at no cost to you and has a high perceived value for your guests. It can also be tied to a monthly spend minimum which then encourages guests to maintain their VIP status.  

  4. Stay and Play is another customer loyalty program you can implement to reward customers for specific occasions. An example will be a social media promotion where you can offer one-for-one packages to anyone having a birthday at any given week or month.

Deals like these make guests feel they are getting the best value for their money at your venue - and this goes without compromising your bottom line. Get inspired by what other FECs are doing so you can come up with good ideas for promotions and bundling. You can also have a brainstorming session with your staff or your arcade debit card system vendor to get the creative juices flowing.

As John mentioned in the interviews, many operators are only using 10% of an existing POS system's features that can increase an arcade's revenue. The Embed system enables operators to have the flexibility to set up attractive upsells, bundles, and combinations of promotions. This comes with the capability to run unique promotions at different times on different days that you can preset in advance or in real-time, across multi-locations.

Ask us how to get started today.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

What are Good Interview Questions to Ask When Hiring a General Manager?

If you are looking for how to hire a general manager for family entertainment center business, you must prepare a set of interview questions for your prospective candidates to assess if they are the right person for the job. This will also enable you to check if an applicant is a good fit for your company culture, your team, and your business. To help you ask the right questions that generate the answers and outcomes that you hope for, we talked to Embed's very own Kash Ahmad, Chief Management Consultant in Operations at NASA. Ahmad has over 25 years of extensive experience in the amusement and hospitality industry, including recruiting general managers for top family entertainment centers in the business. Choosing the right general manager for your FEC is crucial to ensure that your company culture has a steady footing: "A good leader can make all the difference. Different employees work differently depending on the manager. Taking the time to make the right selection for the manager you’re going to bring on board is essential. If you bring in the wrong person who doesn’t believe in your culture or plan, does not care about your employees, or doesn’t care about the business that much, it can really move your culture backward," emphasizes Ahmad.

Where Do We Hire a Good General Manager?

Talent can come from everywhere. However, finding a culturally good fit for your family entertainment center's general manager can be quite a challenge. Company culture and values carry great weight in choosing leaders such as GMs for your team. Settling for just anybody can discourage good employees, run guests out the door, and cripple the energy to go to work. This is one of the reasons why you have to take into consideration where you scout for this role. Before you can start, you have to be prepared with some of the key aspects of the job hunt, such as the general manager's role, responsibilities, and the required skills and characteristics. To help you search for the right place for your FEC's next leader, we talked to recruitment and hospitality veterans David Curtis, Senior Director of Talent at Dave & Buster’s, and Beth Standlee, CEO & Founder at TrainerTainment. Here's where you can pool prospects for your FEC's general manager:

What are the Important Skills & Qualities of a General Manager?

Looking for how to hire a general manager for your family entertainment center? There are specific skills, qualities, and characteristics that you need to be on the lookout for. Whether you have a mom-and-pop FEC or are already scaling into a chain, hiring a general manager is necessary and beneficial to keep your daily operations in check, your staff in their best professional shape for your guests, and your business in its most innovative and successful form yet. To help you on your talent acquisition journey for this vital role, we talked to David Curtis, Senior Director of Talent at Dave & Buster’s, Beth Standlee, CEO & Founder at TrainerTainment, and Embed's very own Kash Ahmad, Management Consultant in Operations at NASA. According to our industry experts, the following are the non-negotiables when it comes to hiring a general manager: