The Embed Team

The Embed Team

Sharing our knowledge to help you enable your business of fun.

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Are Green Products Really More Expensive?

Nowadays, organic products appear in all facets of life, from the food we eat to the clothes we wear, and even the cars we drive. Since COVID-19, the topic of health and sanitation has gained popularity - as has green cleaning. On the surface, green cleaning makes a lot of sense; you’re using products that do not contain harmful chemicals that could damage our eyes, skin, and lungs. But, when we hear the words “organic” or “green,” many of us have an immediate gut reaction: healthier but unaffordable compared to standard products. (who could forget when the mainstream referred to Whole Foods as "Whole Paycheck"). While society promotes a healthy lifestyle, a significant roadblock is the sharp price increase that comes with it. There is no arguing that there is a correlation between organic products and price increase; the issue comes down to whether money saved outweighs the real cost in the long-term. What if the benefits of green cleaning could save you money in the end? Would these potential savings in other aspects of life justify the price increase of buying organic products? Below are a few reasons that prove why making the switch to green cleaning products is worth it in the long run. It's a matter of life and death.  Organic Cleaners Last Longer – Organic cleaners have higher concentration levels requiring less solution for each use. Using less, a bottle that is the same size as a standard cleaner can last 2-3x as long, making the cost per use less expensive than the mainstream toxic competitors. Organic Products Help Belongings Last Longer – Conventional cleaning products are laced with toxic and harmful chemicals that cause your equipment and products to deteriorate faster than using natural, green products. Organic Cleaners Can Prevent Costs Associated with Standard Cleaning – Conventional cleaners can pose severe health and safety risks to workers. There are an estimated 40 to 60 chemical injuries per year for every 1,000 workers; most are chemical burns to the eyes and skin and damage to the respiratory system. Nationally, these injuries cost about $25 million per year in workers’ compensation and lost time. (Barron and Sutherland, Ibid, pp 6-7). Switching to organic cleaners are a way to ensure that your staff and customers are not at risk. Overall Long Term Health Risks of Ongoing Exposure – Conventional cleaning products are are well known for their ability to get the dirty jobs done, but their version of clean comes with a high health cost. 97% of the USA population has Shout, Lysol, Windex, Clorox, Tide, and Pledge in their homes (according to the Environmental Working Group). If you study the ingredients list in these products, the ingredients are not transparent, they hide the true toxic ingredients under "secret patented cleaning formulas," that penetrate the body via breath and skin and impact the endocrine system (the endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among many other things.) and the impact of these toxic ingredients form "endocrine disruptors" that can lead to a long list of health issues, including autoimmune disorders. Autoimmune diseases and disorders cannot be cured, but they can be treated with a lifetime of medication. Living your life managing a chronic disorder seems like a very high price.   While the price tag may appear to be a higher upfront cost than the competition, there are many serious reasons that compels making the switch to green cleaners as more cost-effective in the long run (including quality of life, can anyone put a price tag on that?). These products are safer to use and made with sustainable materials, but they can also prevent costs accrued from medical bills, higher medical premiums, replacing equipment and paying injured workers. At Embed, we offer a green cleaning solution - 100% natural and non-toxic. The Embed Hygiene Defence range consists of Floor and Surface Cleaners, and the Airborne Defence System (which purifies the air), are more effective and longer-lasting than industrial cleaners without the toxic health risks. It kills 99.9% wide spectrum of pathogens including bacteria, fungi, and mold. Experience the Embed Hygiene Defence difference in your home and business today!

Just Because It Smells Fresh & Clean Doesn’t Mean It Is

Whether it’s your home, car, or workplace, you use cleaners every day to make your environment and surroundings safe and non-hazardous. The cleaning products you use make the difference between a safe and sanitary environment or a blackhole of harmful invisible chemicals. Manufacturers use fragrances to mask the harsh smell of chemicals in most cleaning products and distract you from the health risks associated with inhaling and absorbing the chemicals they are made from.    One of the most common chemicals used when making fragrances is phthalates, which make scents remain for a longer period. Though manufacturers aren’t required to specifically list phthalates on the label, any product with a fragrance like “tropical breeze” or “floral mist” (especially if advertised as “long-lasting”) will almost always include phthalates. Excessive exposure to phthalates has been linked to various health and neurological conditions, including asthma, ADHD, breast cancer, endocrine disruption, neurodevelopmental issues, behavioral issues, autism spectrum disorders, altered reproductive development, and male fertility issues.   You can significantly reduce your exposure to phthalates by choosing fragrance-free or all-natural organic cleaners whenever possible. At Embed, we offer an alternative. Embed Hygiene Defence products are stronger than harsh industrial cleaners without the toxicity, killing 99.9% wide spectrum pathogens, including COVID-19 on contact, airborne bacteria, viruses, fungi spores and more... it purifies the air! In addition, Embed Hygiene Defence products are environmentally friendly, being free of parabens, phthalates, triclosan, 1,4 dioxane, formaldehyde, chlorine bleach, SLS (sodium lauryl sulphates), or SLES, phosphates, synthetic dyes, synthetic fragrances, harsh solvents, VOCs.

BEWARE: Reemerging Consumers Are Incoming!

Source: CNN

FEC 2.0: Getting to the Other Side

We’ve distilled key insights Family Entertainment 2.0, Getting to the Other Side to help you rewrite your history with a better, stronger business operation for the consumer who awaits.

15 Ideas to Engage your Stay-Home Guests During the Lock Down

Is putting up a CLOSED notice on your website and Facebook page really all you can do? Rather than be paralyzed by fear, focusing on cost-cutting, some companies are going into marketing overdrive. These attractions and FECs are not just showing they are “cleaning their venue”, but actually have quite innovative ways to engage with their guests, prepare for the inevitable return of their fun-hungry, socially-starved guests. Check it out!

Protect Your FEC & Customers' from the Coronavirus

Family entertainment centers are a hub of people of all ages coming to the same venue to have a great time. A large number of people congregating in one environment and high traffic areas creates an unhygienic environment; handprints and fingerprints across all surface areas, including the games, tokens, and money. Generally, this wouldn’t be a point of concern because you clean your FEC before opening, throughout the day, and end of day; however, given the COVID-19 (coronavirus) epidemic, the hygiene of your FEC is more critical than ever. COVID-19 can live and survive for days on surface areas and, especially, cash, money and banknotes (tokens and tickets).

It’s a No Brainer: Game Card Readers Simplify the FEC

Game card readers, just like game cards and RFID wearables, aren’t the future of FECs they’re the present (not the new normal, the old normal). They deliver an unequivocal boost to customer experience, whilst simultaneously assisting businesses in minimizing costs, driving revenue. Period. Not convinced? Read on... 

3 Ways To Bring Next Level Innovation to Your Family Entertainment Center

The time for using coins, tokens, and tickets in an FEC have passed. Ongoing technology advancements have created great innovations that have improved many different aspects of FECs. Customers now anticipate arcade debit card systems, FEC kiosks, wireless readers and cashless technology  when they enter FECs, meaning it is imperative that your venue meets their expectations. 

The 5-Step Guide to Marketing Success for Your FEC

Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").

Why Game Cards are the Currency of FECs Today

There is no debate. Arcade play cards, games cards or amusement cards or whatever else you want to call them, are the alternative to coin and token systems, not only creating a modern feel for arcades or family entertainment centers, but easing the consumer journey. In a technologically progressive world, things that lag behind stand out, and not in a good way. Arcade play cards and its accompanying cashless technology offer basic benefits to your arcade, meeting basic customer expectations.   Personalization  Consumers' personalize everything. Therefore, personalization of game cards is the norm, it gives your venue's brand uniquely designed cards and ensures customers associate the amusement card or arcade play card with your brand immediately. It also secures the coveted share-of-wallet (or wherever they store their card), they will be reminded of your venue and the experience thereof. This regular exposure to your brand increases top-of-mind familiarity with the brand and the likelihood of repeat visits.   An awesome game card design also draws attention from other people and creates word of mouth advocacy (peer to peer).   Customer Loyalty and Retention  Customer loyalty is an important FEC components and becomes crucial in a competitive market. Family entertainment centers often operate in quite competitive markets, with many different types of businesses fighting for the same customers. Having a collectable game card (something the consumer wants to keep) for a venue is a strong reason for customers to return. Game cards are also loyalty cards, being used to reward return guests. This is a great way to keep customers coming back and getting continuous benefits for doing so.  Ease of Transaction  Most people use some form of tap and pay mobile device or credit or debit card technology. This means that any business that doesn’t adopt basic cashless technology stands out in a negative light for wasting the consumers' time with outdated processes like tickets and unhygienic coins and game tokens. Immediacy to game play is an inferred expectation of any consumer. The ability for consumers to easily tap their amusement card or arcade play card and start playing games enhances their overall experience and keeps them spending more at your venue (any wasted time is loss of revenue for the FEC). Additionally, it means consumers don't lug around bags of coins and recounting them to check how much they have left; no one has the time or patience for that! Lastly, the game card has the tickets each customer wins embedded in the card (a cost savings for the FEC) and allows customers to keep saving tickets without having to store and track them and lose them. This means customers have the ability to set their sights on a prize and keep coming back until they have enough tickets saved for a grand prize. This is a great way to drive return visits and ongoing revenue generation. Track Your Customers   Compared to the traditional coins and token system, the ability to track your customer’s activities with a game card is unrivaled. Through amusement cards or arcade play cards, and the underlying systems that accompany it, you easily identify the spending and consumption patterns of each individual customers.  This means you can easily adjust your FEC business plan and marketing strategies and identify what times of the day, week or year you are most busy and when you are not. You’ll have a much better understanding of when to focus your promotion efforts and likely have the ability to contact individual cardholders to keep them coming back.  Keeping Your Business Running  Coins and tickets are a chronic problem for arcades: unforeseeable hidden operating costs of repairs due to ticket dust and coin jams, not to mention the loss of revenue due to game down time. They severely limit operations and negatively impact business revenue. And the manpower before and after operating hours to collect, track, count coins and tickets is not only costly but exhausting. The whole system is tough on the business and creates a negative consumer perception of your business.   Improving FEC Security Coins and tokens in arcades also present an inherent security risk to your business. Nothing can realistically stop customers just walking out with any unused tokens and whilst you can afford to lose a handful, over time a continuous loss of coins creates limitations on your business. Less coins in the rotation will mean that you may run out of coins at some stage, making you spend more time collecting coins out of machines and money on replenishing them. Another issue that may potentially arise is the fact that outside coins can be used in your machines. This isn’t likely to be an issue for most FECs, however if it is, it can be quite damaging and lead to a significant loss in revenue. Getting rid of coins and tokens all together eliminates this issue and greatly improves the overall security of your FEC. Conclusion Game cards are not the future anymore, they are the present. Operating with coins and tickets is becoming too outdated and costly for a family entertainment center to consider. The cost of switching over from coins to cards is outweighed heavily from the cost your business incurs from the loss of customers and machine repairs. And here's the best part, the Embed system pays for itself and generates a 10-20% revenue increase. Contact us today to explore the Embed solution for your business and what the Playwave game cards can do for you as a FEC owner operator.  

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