2001. The year that changed the entertainment, attractions, and amusement industries forever with the establishment of Embed as an independent operation. From that moment on, the focus was revolutionizing the world of the debit card system.
The family entertainment, amusement, and attractions industries are social industries deeply affected by the coronavirus pandemic. And, although the industry's overall foundation remains the same, many aspects of your business must be reevaluated, starting with recognizing the consumer who awaits post-pandemic. The post-pandemic consumer will challenge us to balance the line between self-service and guest experience. We’re living in the post-queue/post-line world, where instant gratification and speed of service matter. And thanks to COVID-19, fears of virus transmission have led to a spike in low-touch, contact-free mobile payments. And that’s not going away. So, what does the future of self-service hold for family entertainment centers?
The pandemic has affected people, businesses, and industries in ways that no one could foresee. During these unprecedented times, it becomes much more critical for businesses to streamline business processes to mitigate the risk of the COVID-19 economic crisis.
The coronavirus pandemic is fast-tracking the trend toward a cashless economy as the fear of handling paper money contaminated with COVID-19 has led to a decline in the use of physical cash. Studies have shown that coronavirus can remain infectious for weeks on coins and paper money, making it clear that cashless payments are necessary rather than a nice to have - doing nothing is no longer an option.
Family Entertainment Center operators are always looking for ways to add value to their products and services to keep guests coming back for more fun. One of the easiest ways to do this is by setting up promotions that can help you drive return visits and increase customer loyalty. It's important to consider what type of promotion to offer, when to run it, and what you hope to achieve from it. Should the offer be a discount or a free game with purchase? Is it a one-time event or a long-term promotion? What are the goals: attracting new customers, optimizing guest experience, increasing revenue?
After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?
As we said in our Be A Game Changer During the Covid-19 Crisis and The Time to Plan Your Reopening is Now blogs, it is imperative you work on your reopening readiness plan with a clear understanding that it’s not "just open the doors and back to business-as-usual." This pandemic has changed the playing field. Research tells us consumers will not return to businesses they perceive as unsafe (elevate your cleaning protocols, including contactless payments) and/or brands that have disconnected during the lockdown.
It’s no secret the coronavirus (COVID-19) has completely shaken up life as we know it. It has affected people, businesses, and industries in ways that no one could foresee. During these unprecedented times, we need to return to the basics and take action to mitigate the risk of COVID-19 and economic crisis.