Family Entertainment Center operators are always looking for ways to add value to their products and services to keep guests coming back for more fun. One of the easiest ways to do this is by setting up promotions that can help you drive return visits and increase customer loyalty.
It's important to consider what type of promotion to offer, when to run it, and what you hope to achieve from it. Should the offer be a discount or a free game with purchase? Is it a one-time event or a long-term promotion? What are the goals: attracting new customers, optimizing guest experience, increasing revenue?
Some examples of low-cost, high-value promotions you can easily implement at your FEC are:
- All You Can Play package, or Guarantee of Fun, offers your guests access to a specified number of redemption games, prize games, classic games, attractions, or any combination of the above.
- Bounce-Back-Offers are unique add-ons to your sales offers, such as a birthday party. The free gameplay automatically activates for the next day (or a designated future date), so guests must make a return visit to redeem and reload their card for more fun!
- "Daily Free Game" is an entitlement to play one (or more) games, rides, or attraction during a visit. It's typically low-cost for you and has a high perceived value for your guests. Once there, most guests will always spend more on what you have to offer.
- Bonus play is complimentary play value placed on a card, most commonly used as an incentive to entice higher card loads by a guest.
- Offer coupons that can be added to a sale that discounts the price. Incentivize guests with "Purchase XYZ, get 30-Minutes Free Play, 20% Off A Meal, or $5 Free!" People expect and appreciate value deals.
Another great way to encourage repeat visits and build guest loyalty in your FEC is by implementing a loyalty program. Rewarding existing customers with access to discounts and concessions further foster the relationship with your guests and keeps them returning for more.
Operators who have promotions in their facility consistently report higher guest satisfaction and increased sales. It's simple logic: when the family has fun together, and parents feel that they have received good value for their money, they are likely to spend more and return soon.
The Embed system enables you the flexibility to set up endless combinations of promotions, which add value to your products and services to keep guests coming back, which future-proofs your business. You’ll even have the capability to run unique promotions at different times on different days that you can preset in advance or in real-time.
All of these promotions (and more) are possible and easy to implement with the Embed system and have the power to transform your business.