Family entertainment centers are a hub of people of all ages coming to the same venue to have a great time. A large number of people congregating in one environment and high traffic areas creates an unhygienic environment; handprints and fingerprints across all surface areas, including the games, tokens, and money. Generally, this wouldn’t be a point of concern because you clean your FEC before opening, throughout the day, and end of day; however, given the COVID-19 (coronavirus) epidemic, the hygiene of your FEC is more critical than ever. COVID-19 can live and survive for days on surface areas and, especially, cash, money and banknotes (tokens and tickets).
Game card readers, just like game cards and RFID wearables, aren’t the future of FECs they’re the present (not the new normal, the old normal). They deliver an unequivocal boost to customer experience, whilst simultaneously assisting businesses in minimizing costs, driving revenue. Period. Not convinced? Read on...
The time for using coins, tokens, and tickets in an FEC have passed. Ongoing technology advancements have created great innovations that have improved many different aspects of FECs. Customers now anticipate arcade debit card systems, FEC kiosks, wireless readers and cashless technology when they enter FECs, meaning it is imperative that your venue meets their expectations.
Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").
Smartphones have changed the world in so many different ways, especially by which we can easily purchase products or services. Anything you want is literally only a touch away. You don’t even have to carry your wallet anymore, our licenses, credit and debit cards, event tickets. Almost everything we use is becoming digital. This hasn’t just changed the way we consume, it has altered the way we think about consuming, more specifically the expectations of what a transaction process is. Speed and efficiency are everything in this digital age and the new digital wallets are only acting to advance the process.
There is nothing more stressful than cramming to prepare for your trip and visit to one of the biggest Exhibitions of the year in Europe. Here’s our guide to surviving IAAPA Expo in Paris:
Consumers’ today expect more. They now demand and expect seamless guest experiences that include engagement, entertainment, and immersion. And they want you to exceed their expectations.
Saas - Software as a Service. What does it mean? How it can benefit your arcade or family entertainment centre.
With Summer here, preparations are needed to ensure you have a busy, yet successful period for your family entertainment center.
FEC owner-operators have always had the question, “How can I encourage repeat visits and build guest loyalty in my location?”