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As someone who wants to start a family entertainment center, focusing on the guest experience is your main objective. To achieve this, you must ensure that everything is seamless for your customers – from the moment they step into your venue up until it’s time for them to leave. An integral part of this is an immersive experience outside your arcade game room and attractions – the interiors.

There are a lot of themes and aesthetics to play around with depending on your chosen concept and the type of audience you want to attract. Failure to have a vision of how you want your FEC to look like is setting up to fail. The interior should not only be consistent with your concept but should also be a big part of creating an ambiance and atmosphere to match.

We’ve rounded up some of the aesthetically pleasing FECs for inspiration as you go on your journey to starting a family entertainment center:

1. Dave & Buster’sScreen Shot 2022-02-22 at 5.34.30 PM

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One of the largest multi-location FEC chains in the US, Dave & Buster’s is known to cater to a wide range of audiences, both the young and young-at-heart. Their attractions like the pool hall are designed for maximum in-game immersion. The bowling lanes are highlighted by a multimedia show on a large video wall, blacklight mode, and a full-menu service. They even call these spaces “designated trash-talking zones” – a truly creative wordplay on the already playful environment they successfully created.

When creating unique spaces like these, it is also important to think of the guest journey that will take place. What do they do after the game to cool down? What do they do when they wait for their turn? How do you keep them in the zone? The interiors and design elements should also help shape this journey into revenue for you.

Check out Dave & Buster’s case study for more business insights from this industry giant.

2. Atlantis Casino Resort SpaAtlantis

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 This Las Vegas-based FEC housed in its 4-star hospitality hub is a true reflection of the entertainment city’s non-stop fun aura. Aside from world-class interiors, Atlantis Family Entertainment Fun Center was voted the Best Arcade in the Reno News & Review.

Instead of focusing on a single arcade game room, Atlantis also dedicated some of its floor plan for an e-sports lounge and an event space. You can also start off with a couple of arcade games and leave room for expansion later on.

Check out how a big player like Atlantis gets real-time visibility over their large operations here.

3. Xtreme Action Park Roller Skating RinkXtreme Action Park

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If the location you are eyeing is not that spacious, take notes from this   120,000 square-foot family entertainment center in Florida that was designed to be a multi-purpose skating rink. Among its many transformations are as an event venue, concert stage, and party place. Professionals at the US Design Lab intended to maximise every square foot of real estate for cost-effectiveness.


 4. Gamestate

GamestateImage source: Veltmeijer Group

Gamestate, an FEC chain under Europe’s prominent Veltmeijer group, wows guests with its futuristic interiors which consist of neon lights, curves, and the latest games like VR Rabbid. Their overall design transcends the in-venue experience, too – you get that same feel on their website!

To achieve this kind of design consistency in all your business touchpoints, you will need professional designers to ensure that your brand carries the same visual aesthetics and experience even off-venue.

Here’s a case study on how Gamestate stays a step ahead in the future with the latest tech.


 5. Planet Royale


 Image source: Planet Royale

 The new Perth-based FEC is a visual masterpiece – its 2-level pop culture-themed venue houses the old-school arcade bar Barcadia, a Tarantino-inspired diner, and a theatre. Planet Royale’s design elements are an out-of-this-world combination of retro and futuristic. You can also play around with contrasting themes and make it your own blend for your family entertainment business idea.


Once you are all set with the design and concept you want for your FEC, time to include it to the first draft of your market feasibility study and FEC business plan. We need more fresh concepts in the industry – we’re rooting for you!

Cha Colores
Cha Colores
Cha pens words for a living. 50% movie, music, & TV show binger, 100% family person. Bad at math.

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Where Do We Hire a Good General Manager?

Talent can come from everywhere. However, finding a culturally good fit for your family entertainment center's general manager can be quite a challenge. Company culture and values carry great weight in choosing leaders such as GMs for your team. Settling for just anybody can discourage good employees, run guests out the door, and cripple the energy to go to work. This is one of the reasons why you have to take into consideration where you scout for this role. Before you can start, you have to be prepared with some of the key aspects of the job hunt, such as the general manager's role, responsibilities, and the required skills and characteristics. To help you search for the right place for your FEC's next leader, we talked to recruitment and hospitality veterans David Curtis, Senior Director of Talent at Dave & Buster’s, and Beth Standlee, CEO & Founder at TrainerTainment. Here's where you can pool prospects for your FEC's general manager:

What are the Important Skills & Qualities of a General Manager?

Looking for how to hire a general manager for your family entertainment center? There are specific skills, qualities, and characteristics that you need to be on the lookout for. Whether you have a mom-and-pop FEC or are already scaling into a chain, hiring a general manager is necessary and beneficial to keep your daily operations in check, your staff in their best professional shape for your guests, and your business in its most innovative and successful form yet. To help you on your talent acquisition journey for this vital role, we talked to David Curtis, Senior Director of Talent at Dave & Buster’s, Beth Standlee, CEO & Founder at TrainerTainment, and Embed's very own Kash Ahmad, Management Consultant in Operations at NASA. According to our industry experts, the following are the non-negotiables when it comes to hiring a general manager: