All Posts

How to Craft Your First FEC Business Plan

Capital and funding are crucial necessities to begin business operations. If you are planning to open a single location, family-owned FEC, your own financial resources should be enough to operate, depending on the size and type of FEC you are trying to start.

For kinds and sizes of FECs that require a deeper financial well, securing capital and funding with a business proposal is necessary to attract investors.

Part of the steps to success in starting a Family Entertainment Center business is developing a business plan - the blueprint that potential investors will use as a guide to determine if your idea is worth financing or investing in.

 A business plan is a document that contains how to achieve optimal management and operations that will support the results of your conducted feasibility study. The latter, on the other hand, shows the potential performance of the business venture.

Why do you need to prepare a business plan?

 There are practical reasons to develop a business plan. Thorough, well-researched, and well-prepared business plans convince investors that you have skin in the game and are aware of the financial risks involved in getting started.

How to Craft Your First FEC Business PlanOther than being a tool to gain financing, it also gives you a roadmap to how your business should be operated. Business plans that are prepared by industry professionals are usually done from three to six months, running up to 60 or more pages, and have a higher percentage of resulting in funding and successful operations.

Here are a few steps to get your family entertainment center business plan started:

1. Conduct a feasibility study.

Unlike other businesses, an FEC’s success is largely reliant on its real estate and location. A solid feasibility study becomes a steady foundation for the business plan. It should be location and market-specific, and cover the following topics:

  • Geographic boundaries of the market area and population
  • Market demographics and socioeconomic lifestyles
  • Direct and indirect competition
  • Development costs
  • Per capita spending

Check out a sample feasibility study table of contents here.

You can also reach out to an expert to conduct a feasibility study for your business.

2. Prepare the budget.

A convincing business plan incurs a hefty amount. The different studies, design plans, analyses, and financial documents cost money when prepared by an industry professional. Depending on the size, location, and type of the proposed project, you will need an estimated $50,000 to $100,000 to be in the position of proposing and presenting your business plan. Some costs include:

  • Environmental and engineering studies
  • Detailed financial projections and cost estimates
  • Securities attorney fees to comply with state and federal security laws and regulations
  • Building design plans

3. Outline the necessary components of a business plan.

Once the feasibility study is solidified and the necessary components are already on-hand, your business plan can finally take shape. To have an idea, here are the minimum contents of a good FEC business plan:

  • Business description
  • Target market description
  • Competition analysis
  • Market feasibility analysis
  • Management team (description, expertise, and functions)
  • Sales & marketing plan
  • Operations & personnel plan
  • Operational costs
  • Pro forma profit and loss statements
  • Pro forma cash flows
  • Pro forma EBITDA
  • Breakeven analysis

You can use this family entertainment center business plan sample table of contents as a guide. You can also download our FEC Business Plan Presentation template here

Your business plan is a huge factor in long-term success. All the best to your journey of securing funding for your venture!


>> You definitely should check out our Guide "How to Start a Family Entertainment Center Business" if you are planning to start a FEC. 

Cha Colores
Cha Colores
Cha pens words for a living. 50% movie, music, & TV show binger, 100% family person. Bad at math.

Related Posts

4 Tech-Enabled Strategies to Expand Your Revenue Landscape

On revenue growth, the Harvard Business Review mentions that a lot of companies treat cost cutting as a skill - something that senior managers are competent on doing. However, if executives are asked to boost growth, they are left stunned.  Total revenue tells a story about the business growth, but not the how. In this fast-paced and technology-driven age, family entertainment centers and other companies should unlearn cost cutting as the answer to revenue growth. 

3 Operation-Transforming Technologies for FECs of the Future

What do we mean when we say "FEC of the Future?"  A family entertainment center of the future has the following tech-driven qualities: A revolutionized consumer journey A redefined revenue landscape A wider demographic Embracing emerging technology is necessary to achieve these. But before you can reshape the way your guests engage with your business and create tech-based revenue streams, you need to transform your operations and bring them to the next level.

5 Technologies to Redefine the Consumer Journey for the FEC of the Future

The future is digital – even for brick-and-mortar businesses in the entertainment and amusement industry. It’s smart, automated, and high-tech. Today, we are getting first-hand experience on the benefits of rising technology. Light bulbs, refrigerators, security cameras – you name it – almost everything can now be controlled easily from a mobile phone. Since this is the case, consumers demand the same level of quality, convenience, and interactions from family entertainment centers.