How to Do a Market Feasibility Study for FECs

Starting a family entertainment center can be a daunting task. There are several facts and figures you have to lock in, and a couple of studies you have to secure to make the business venture a possibility – or prove otherwise.

Capital and funding are crucial necessities to begin business operations. If you are planning to open a single location, family-owned FEC, your own financial resources should be enough to operate, depending on the size and type of FEC you are trying to start.

A family entertainment center or family fun center comes in different shapes and forms. Your dream of starting your own business comes with a lot of work, studies, analyses, and of course – costs. Let’s zero in on an arcade game business idea.

Game card readers, just like game cards and RFID wearables, aren’t the future of FECs they’re the present (not the new normal, the old normal). They deliver an unequivocal boost to customer experience, whilst simultaneously assisting businesses in minimizing costs, driving revenue. Period. Not convinced? Read on...

The time for using coins, tokens, and tickets in an FEC have passed, accelerated by the need for contactless , cashless payments. Technology advancements in the family entertainment center software & hardware have created guest experience innovations that have improved many different aspects of FECs. Customers now anticipate arcade debit card systems, FEC kiosks, wireless readers, contactless and cashless payment technology when they enter FECs, meaning it is imperative that your venue meets their expectations.

Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").

Smartphones have changed the world in so many different ways, especially by which we can easily purchase products or services. Anything you want is literally only a touch away. You don’t even have to carry your wallet anymore, our licenses, credit and debit cards, event tickets. Almost everything we use is becoming digital. This hasn’t just changed the way we consume, it has altered the way we think about consuming, more specifically the expectations of what a transaction process is. Speed and efficiency are everything in this digital age and the new digital wallets are only acting to advance the process.

Consumers’ today expect more. They now demand and expect seamless guest experiences that include engagement, entertainment, and immersion. And they want you to exceed their expectations.

Saas - Software as a Service. What does it mean? How it can benefit your arcade or family entertainment centre.

With Summer here, preparations are needed to ensure you have a busy, yet successful period for your family entertainment center.