Life doesn’t go as planned – we’re living that right now. Who could have predicted that we’d be living during a pandemic? We couldn’t have. COVID-19 changed the entire landscape of in-person events and conferences with social distancing requirements and capacity limitations.
The Coronavirus pandemic has changed the playing field. Consumers are looking to venture to businesses that make them feel safe and secure. Leading up to your reopening, one of the most important questions to ask yourself is how to communicate your plans to customers effectively (on a limited or no budget).
After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen. Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?
In this time of uncertainty, it’s important to do our part and support our industry’s recovery, because actions speak louder than words. Many key players in the Family Entertainment and Amusement industries have created solid support initiatives and shared their resources, knowledge, and best practices. We’ve compiled some industry resources below:
Time and again we have seen businesses reopen (at only 5% of their original revenue) and then close. But we know consumers’ are surging from lockdown with wild tales of revenge-spending. So why aren’t FECs capturing their fair share of this business? The consumer emerging post-COVID-19 is different, more cautious, and they will not return to businesses they perceive as unsafe.
Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").
Saas - Software as a Service. What does it mean? How it can benefit your arcade or family entertainment centre.
With Summer here, preparations are needed to ensure you have a busy, yet successful period for your family entertainment center.
FEC owner-operators have always had the question, “How can I encourage repeat visits and build guest loyalty in my location?”