All Posts

The Perils of Not Staying Up to Date with Technology

As technology advances, staying up to date with it is unavoidable. As new technology becomes widely adapted it becomes the norm and any previous versions become outdated. Keeping up with technology brings many advantages, conversely, lagging can be costly to a business. You do not have to look far to see the examples of company's that closed due to a lack of innovation. 

Losing Relevance 

Consumers expect a certain level of technology within their purchases. 63% of customers expect companies to provide new products or services more frequently than ever before. This level of expectation will increase based on advances in technology and what other businesses are doing. Once they see a competing business’s new technology, their expectations for similar businesses will grow. 

As the margin widens between your business’s technology and customer expections, your short comings will be more evident. This will be damaging especially when your competitors are at that expected level. This will lead to a loss in customers, which is tough to reverse.  

In the family entertainment center industry, there are plenty of examples of the gaps in technology levels. The difference between coins and game or arcade play cards being one. Customers expect entertainment centers to offer these amusement cards or arcade play cards, improving the customer experience. However, if they aren’t available, it will be detrimental to the overall consumer experience, leading them to look elsewhere for basic technologically-advanced venues. 

The Cost Will Add Up 

The longer you wait to update your technology, the more expensive it will be to upgrade. Additionally, the longer you go without new technology, the longer your business operates below its capacity, costing you more money.  

Many new technologies are based around the ability to continuously upgrade software without the need to make additional purchases. This will mean that once you upgrade your hardware you won’t have to spend as much to stay up to date.  

Software as a service is a new type of technology used prominently in businesses which seamlessly upgrade without changes to hardware. In family entertainment centers this type of software can be used to analyze data produced by hardware such as game card readers and POS FEC kiosks 

Missing Opportunities 

New technology isn’t just about satisfying the customer’s expectations, it strengthens business operating transparency and drives profitability, so FEC owner operators can make informed business decisions based on actual data. Things such as mobile connectivity, real-time business analysis and employee payroll systems are areas that has improved through advanced technology. If businesses don’t embrace them, they not only appeal to less of a target market, but also miss out on unique features that greatly benefit the business and continue to carry costly operational overheads through manual manpower-intensive processes.  

Every new customer is a fresh opportunity to bond that customer to your brand and drive return visits. Without the necessary technology you'll be unaware of new customers, let alone able to create customer loyalty. In family entertainment centers you can utilize loyalty cards with a digital database, allowing you to identify new customers and keep track of existing ones.  

New technology not only improves your business’s strategies and operations, it can be used to inform your marketing decisions too. Having access to customer details and being able to analyze trends in your sales means you know who and when to target. Furthermore, you can track the success of your campaigns through revenue or profit analysis. 

Operational Efficiency

Avoiding new technology means your business is sacrificing its potential success. Furthermore, using old technology will be costly to the customer experience and the business's bottom line. 

Within FECs, outdated technology limits capabilities and creates costly problems. The token system illustrates this when compared with amusement cards or arcade play cards. Token systems requires extra man power before and after hours to collect unhygenic tokens and requires employees to count tickets. Additionally, games often have coin jams or machine breakdowns due to ticket dust build up, taking employees away from assigned duties whilst leading to a loss in revenue and costly repair fees. These coin jams and machine breakdowns are impossible to forecast and often go unnoticed, requiring manpower to keep a tab on all machines or risk limiting the customer's experience for hours at a time. 


Using old technology or no technology isn’t an option. The debate is over, technology runs a business, achieves operational efficiency while driving profit and future-proofing the business (through customer retention). 

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

3 Ways To Bring Next Level Innovation to Your Family Entertainment Center

The time for using coins, tokens, and tickets in an FEC have passed. Ongoing technology advancements have created great innovations that have improved many different aspects of FECs. Customers now anticipate arcade debit card systems, FEC kiosks, wireless readers and cashless technology  when they enter FECs, meaning it is imperative that your venue meets their expectations. 

The 5-Step Guide to Marketing Success for Your FEC

Marketing is an important part of the business; it's what reaches your customers and raises brand awareness to bring them to your business (there is some truth to the saying "out of sight means out of mind"), and as such, it is critical for you to develop a marketing component of your FEC business plan of how to bring these customers in by raising awareness, running promotions that bring them into your business and keeps them coming back (keeping your brand "top of mind").

Why Game Cards are the Currency of FECs Today

There is no debate. Arcade play cards, games cards or amusement cards or whatever else you want to call them, are the alternative to coin and token systems, not only creating a modern feel for arcades or family entertainment centers, but easing the consumer journey. In a technologically progressive world, things that lag behind stand out, and not in a good way. Arcade play cards and its accompanying cashless technology offer basic benefits to your arcade, meeting basic customer expectations.   Personalization  Consumers' personalize everything. Therefore, personalization of game cards is the norm, it gives your venue's brand uniquely designed cards and ensures customers associate the amusement card or arcade play card with your brand immediately. It also secures the coveted share-of-wallet (or wherever they store their card), they will be reminded of your venue and the experience thereof. This regular exposure to your brand increases top-of-mind familiarity with the brand and the likelihood of repeat visits.   An awesome game card design also draws attention from other people and creates word of mouth advocacy (peer to peer).   Customer Loyalty and Retention  Customer loyalty is an important FEC components and becomes crucial in a competitive market. Family entertainment centers often operate in quite competitive markets, with many different types of businesses fighting for the same customers. Having a collectable game card (something the consumer wants to keep) for a venue is a strong reason for customers to return. Game cards are also loyalty cards, being used to reward return guests. This is a great way to keep customers coming back and getting continuous benefits for doing so.  Ease of Transaction  Most people use some form of tap and pay mobile device or credit or debit card technology. This means that any business that doesn’t adopt basic cashless technology stands out in a negative light for wasting the consumers' time with outdated processes like tickets and unhygienic coins and game tokens. Immediacy to game play is an inferred expectation of any consumer. The ability for consumers to easily tap their amusement card or arcade play card and start playing games enhances their overall experience and keeps them spending more at your venue (any wasted time is loss of revenue for the FEC). Additionally, it means consumers don't lug around bags of coins and recounting them to check how much they have left; no one has the time or patience for that! Lastly, the game card has the tickets each customer wins embedded in the card (a cost savings for the FEC) and allows customers to keep saving tickets without having to store and track them and lose them. This means customers have the ability to set their sights on a prize and keep coming back until they have enough tickets saved for a grand prize. This is a great way to drive return visits and ongoing revenue generation. Track Your Customers   Compared to the traditional coins and token system, the ability to track your customer’s activities with a game card is unrivaled. Through amusement cards or arcade play cards, and the underlying systems that accompany it, you easily identify the spending and consumption patterns of each individual customers.  This means you can easily adjust your FEC business plan and marketing strategies and identify what times of the day, week or year you are most busy and when you are not. You’ll have a much better understanding of when to focus your promotion efforts and likely have the ability to contact individual cardholders to keep them coming back.  Keeping Your Business Running  Coins and tickets are a chronic problem for arcades: unforeseeable hidden operating costs of repairs due to ticket dust and coin jams, not to mention the loss of revenue due to game down time. They severely limit operations and negatively impact business revenue. And the manpower before and after operating hours to collect, track, count coins and tickets is not only costly but exhausting. The whole system is tough on the business and creates a negative consumer perception of your business.   Conclusion Game cards are not the future anymore, they are the present. Operating with coins and tickets is becoming too outdated and costly for a family entertainment center to consider. The cost of switching over from coins to cards is outweighed heavily from the cost your business incurs from the loss of customers and machine repairs. And here's the best part, the Embed system pays for itself and generates a 10-20% revenue increase. Contact us today to explore the Embed solution for your business and what the Playwave game cards can do for you as a FEC owner operator.