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MIDWEST COIN AND EMBED TEAM UP TO BUILD ARCADES TO ACHIEVE 40% YEAR-OVER-YEAR GROWTH

Dallas, Texas, February 6, 2020 – Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, is proud to partner with Midwest Coin Concepts, the premier choice for amusement entertainment machines, to bring unmanned arcades into small footprints.

Transforming vacant spaces into fun-filled arcades, Midwest Coin manages more than 10 locations installed with Embed’s integrated business platform that enables business owners to achieve greater operational efficiency while reducing costs and increasing their profitability.

 

Midwest Coin leverages the Embed System to bring an enhanced guest experience in small, unmanned game rooms in locations such as malls, restaurants, and hotels. It is easy to convert arcades of any size to be completely cashless with Embed’s integrated solution of card readers and self-service kiosks. By taking a leap of faith to install Embed solutions into small game rooms, Midwest Coin achieved a 600% increase in credit card usage and a 40% increase in overall gross year-over-year.

 

“By installing the Embed System into our unattended game room areas, we’ve seen a substantial increase in non-cash revenues, an overall increase in revenues, a cannibalization of service calls and an optimized guest experience. We want to continue to gain new locations and hope that both Embed and Midwest Coin become stronger companies through this venture,” Chip O’Hara, Owner, Midwest Coin.

“Embed’s integrated solutions and services have been created to help our operators take their business to the next level. One of the benefits of our platform is that it’s modular, so if you are a business with multi-locations, you can still have real-time visibility and control across the entire operation, counting on us to support you anytime, anywhere,” said Renee Welsh, CEO, Solutions Group.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.

#ExpectHERinTech: Embed Inspires Inclusivity for International Women’s Day 2024

SINGAPORE: 8 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries inspires female inclusivity in the tech sector for International Women’s Day 2024.

Embed Changes the Game & Celebrates Women in Tech at DEAL 2024

DUBAI, UAE 7 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its game-changing breakthrough innovations at DEAL from 5 to 7 March and celebrated this year’s International Women’s Day.