Embed Welcomes Shafraz Kassam, New General Manager in EMEA Operations

Dubai, UAE, 23 September 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has appointed Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region. Kassam enters Embed with a total of more than 20 years of experience in international management, six of which have been within the entertainment industry. Born in the United Kingdom, migrated to Canada, and managing companies all over EMEA, Kassam’s valuable global experiences will elevate Embed’s customer-centric advocacy of providing its clients with solutions to achieve the superior guest experience.

Embed Appoints Kash Ahmad as Chief Management Consultant, NASA Region to Maximize Growth.

Singapore, 05 Aug 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, has appointed Kash Ahmad as Chief Management Consultant, North & South America. Kash Ahmad has an impressive 25-year professional track record in the Family Entertainment technology and operations space, culminating in his recent leadership role as Executive Director at Cineplex Entertainment LP. Having spent most of his youth living in Canada and Southeast Asia, he was drawn to Arcades around the world, and comes to Embed with an international mindset. In his experience in Family Entertainment, he developed a passion for the service industry and the dream of going beyond the transaction, focusing on creating memorable customer experiences and fulfilling customer relationships (that drive return visits and future-proof a business) as the key to success.

Road To Recovery: Embed Empowers, Enables & Eases The Business Of Fun

Singapore, 01 April 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries has launched a range of initiatives to help the industry kickstart its road to recovery – empowering, enabling and easing the business of fun. “2021 is an opportunity for us to rebuild, survive and thrive with everything we learned last year. We’ve proven that we’re more resilient and creative than any other industry. We’ve seen our customers prosper and thrive during the pandemic simply by embracing the right technology to unlock a more sustainable and profitable business model. Contactless low-touch experiences became the norm; operators and customers were forced to adapt. There’s no doubt that technology cemented its place as a fundamental operating need in our industry’s future.” said Renee Welsh, CEO, Embed.

Embed Celebrates the Tech & Innovation Awards Season, 2020-2021

SINGAPORE: 11 December 2020 – Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries receives awards and recognition for its leadership, innovation, and resiliency during the pandemic, a season that will be best remembered for its endless uncertainty in a year that almost got cancelled. The 2020 ASEAN CIO50 Awards, in association with Adobe, on 3 December 2020, celebrated the top CIOs, CTO and CDOs in a virtual award’s ceremony. The ASEAN CIO50 Awards was judged on the three core pillars required to thrive during a very challenging year navigating the pandemic. The pillars include Business Innovation, Leadership and Resiliency; recognition criteria of the CIOs that ensured continuity of operations/systems during COVID-19. This year honoured transformational and disruptive CIOs who exhibited these 3 core pillars in how they navigated the pandemic.

Embed Hosts a 3-part EmbedLIVE Webinar Series: “Getting To The Other Side”

Singapore, 17 August 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries announced its plans to hosts a 3-part webinar series entitled “Getting To The Other Side.”

Embed Joins the Fight Against COVID-19 with Embed’s Hygiene Defence Product Line

Singapore, July 14, 2020: Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries has demonstrated its commitment to its customers, partners and the industry’s recovery by joining the fight to eradicate COVID-19 with a new approach to hygiene protection: announcing its range of Hygiene Defence products that are stronger than harsh industrial cleaners without the toxic health risks: killing 99.9% of germs and bacteria, odour, fungi spores and mould. Plus, it purifies your operation: from airborne defence to all surface areas.

Embed Expands its COVID-19 Relief Act With Additional Support Measures

Singapore, 26 May 2020:In a dramatic follow-up to Embed’s previous announcement, the Embed COVID-19 Relief Act, Embed’s CEO, Renee Welsh, and Embed’s CMO, Sara Paz, announced via webcast, Embed is expanding its ongoing support as a powerful demonstration of Embed’s commitment to its customer and industry’s recovery. During the webcast, Welsh announced the Embed COVID-19 Relief RESOURCE CENTER, which includes the following:

Embed Announces Its COVID-19 Relief Act

Singapore, 24 April 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries announced the Embed COVID-19 Relief Act as a powerful demonstration of Embed’s commitment to its customers and industry’s recovery.

Embed Engages, Inspires and Empowers Through A Range of Initiatives

Singapore, 09 April 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries has launched a range of initiatives during this unprecedented climate, to weather this storm with our partners, customers and friends, helping them to settle into these unsettling times.

A Message From Embed's CEO: How We're Dealing With COVID-19

As the coronavirus (COVID-19) makes its way across the globe, it’s affecting our communities and industry in different ways. We are committed to take care of our partners, employees, and customers. This lifelong value informs and guides us as we face the difficult challenge of responding to COVID-19, which the World Health Organization has declared a pandemic. Rest-assured that we proactively implemented measures across our offices as early as January.

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