DALLAS, TEXAS, November 21, 2025: Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, takes a big win at IAAPA Expo 2025 while launching new upgrades to the Embed Ecosystem from November 18 to 21 at the Orange County Convention Center, Orlando, FL.

“As part of the Embed Ecosystem’s promise of 6-week cycles of innovation, we designed and delivered upgrades that give operators the freedom to run smarter and sell faster with interconnected and hyper-integrated solutions,” says Renee Welsh, CEO at Embed.

Sara Paz, Embed CMO, adds: “In Embed’s true IAAPA Expo tradition of launching industry-firsts at the show, we’ve unveiled four core Embed Ecosystem upgrades—BOOK IT with revamped BOOKINGS for events & experiences under one roof; SIGN IT with integrated digital WAIVERS to simplify booking process and faster guest entry that’s digital, customisable, accessible, and insightful. The complete package; ROAM IT with our SALES Roaming POS that’s portable, roving, and freeing so operators can “take it to the floor!” It's exactly where they like SALES with the mobility and flexibility from tablets; and KNOW IT with real-time REPORTS and analytics that turn insights into action.” 
To bring this whole hub home for some next-gen evolution, the solutions provider also welcomed the next frontier of FEC solutions. “Where hardware and software solutions powered by Apple, Google, and Amazon Web Services integrate, Embed now automates with Embed AI,” shares Andy Welsh, CTO. “We are empowering operators to have an AI-enabled FEC with intuitive reports, automated operations, agile pricing, smart staffing, revenue predictions, and personalised guest experiences.” 

Here are Embed’s IAAPA week highlights: 

IAAPA Brass Ring Exhibitor Awards
Embed wins Second Place out of 54 finalists for the 600-1,200 square feet category of the IAAPA Brass Ring Exhibitor Awards for outstanding booth design, elevated meeting space, cleanliness, thoughtful spaces, branding, engaged team, and product exhibition excellence. “We are beyond thrilled to receive this award! The Embed Marketing team prides itself on being world-class in everything we do and how we do it, so this is a true recognition that resonated with every member of the team around the globe,” shares CMO Sara Paz. 
Booth Action and Networking Events
The Embed Mavericks performed demos of the Embed Ecosystem over drinks at Happy Hour events at the booth for customers, partners, and prospects. The team was out in force in participation at networking events like the IAAPA FEC Reception and Women in the Industry Networking Lunch, as well as the Blooloop After-party and IAAPA Celebrates, to name a few. 
Catch the Embed team at their upcoming trade show schedule here.