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Embed Unveils A New Brand & Marketing Strategy At IAAPA Expo 2019

SINGAPORE:  3 October 2019Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries is unveiling a new brand strategy that sets the tone and spirit of Embed’s marketing communications and the way Embed conducts itself, and positions itself with business partners and the industry, the products and services they deliver to the industry and their customers.


“The new marketing strategy is anchored by the superior guest experience enabled by our business solution, so it impacts everything: it serves as the beacon of light that drives every single business and operating decision, as it is tightly woven into the very fabric of who we are and what we offer.” said Sara Paz, Embed’s Chief Marketing Officer. “This exercise is about the creative expression of the very core of who Embed is, what drives Embed, what we believe-in, our value system.”

The brand renewal work started in Q1 2019, when Sara Paz joined Helix Leisure, from hyper-competitive high-tech industries and top-10 brands.

“I joined Helix Leisure because it is an extraordinary company with talented and passionate people, who’ve been in the amusement, entertainment and leisure industries for years," said Paz.

"Embed is working for the greater good: delivering business technology solutions that not only empower business owners (Operators) to take their business to a new level, but enhance and elevate the overall guest experience.

It is clear that the industry is on the cusp of tremendous transformation driven by the combination of technology and creativity, and I want to be part of it, Transforming the Business of Fun" Paz also said.

Tasked with architecting the overall marketing function at Embed, Paz led the redefining and rejuvenation of every single internal and external touchpoint, from the Embed and Booking Boss brand logos to elevating the designs of all marketing assets, messaging, website designs, marketing channels, media, and an organizational restructure.

All of these elements will come together at the IAPPA EXPO in November in a visually striking new chapter for the company. Attendees of the show can expect to see the refreshed look of Embed, plus new cutting-edge game cards and a full range of wearables (RF Media).

Taking the Embed brand one level up is the newly-designed double-story booth, where visitors can get one-on-one demos with Embed Champions, a bird’s eye view of the show while enjoying daily happy hour gatherings at

Embed’s very own “CHEERS!” bar from 1-5pm daily. Embed will also host the very first exclusive night race party at Andretti’s Indoor Karting and Games, a long time Embed customer and partner.

Embed’s marketing renewal strategy signals an exciting new chapter for the company and the industry. Centered around the aim to deliver a superior guest experience.

By focusing on offering business solutions that enable every touch point of the consumer journey, it drives immediacy to the immersive experience, which is everything to the guest, " says Renee Welsh, CEO, Embed.

"Our business solutions enable operators to meet the needs and expectations of their guests, while getting crystal clear visibility of every aspect of their business and how it’s performing, so they can modify and tweak their offering (various bundles and price-points by hour, day, and week) to maximize consumer spend while optimizing operational efficiency. When our customers thrive, we thrive.” also says Welsh.

Meet the Embed Team at IAAPA

The Embed team will be demoing its new Mobile Wallet at Booth #1336, IAAPA Expo 2019 November 19-22 in Orlando, FL and schedule a demo here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Making History Again: Embed Celebrates Successful Launch of Breakthrough Innovations at IAAPA Expo 2021 Orlando

DALLAS, TEXAS, November 29, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries made history again at IAAPA Expo 2021 in Orlando, Florida, by unveiling their latest breakthrough design innovations from November 16 to 19th. Solidifying Position as the Ultimate Contactless Solution Provider in the Industry True to its 20-year legacy in tech pioneering history in the industry, Embed spent 2 years in the lab developing the cutting-edge self-service KIOSK+, the breakthrough tech innovation of the year. With one of the largest touchscreen displays in the industry, a dramatically sleeker design, and expandable modularity, Embed’s KIOSK – the industry’s best self-service kiosk – becomes SO MUCH MORE in KIOSK+. Its grand reveal at IAAPA garnered positive feedback, reception, and conversion from customers. “Embed aims to enable, empower, and ease the Business of Fun, transforming it with our technology innovation. We have a clear vision of the FEC of the future, and KIOSK+ is a product that will transform what FECs are willing to accept from their business solutions providers; no more space-consuming bulky kiosks. Business solutions should enable operators to optimise the consumer experience while driving greater revenue and profit per square foot, which is the design purpose of KIOSK+. We are excited to help operators maximise their game room floor with revenue-generating games, lower their costs, and achieve their business goals through this innovation,” said Renee Welsh, CEO, Embed. Aside from KIOSK+, Embed introduced the Breakaway Game Card for the first time in the industry. This cutting-edge innovation is a brilliant combination of the traditional game card and wearable media. Guests can simply snap off the removable section of the traditional game card, wear it with a band and reusable toggle, and get in the zone – SNAP. STRAP. PLAY! The combination of the next-gen KIOSK+, Breakaway Game Card, and the award-winning Mobile Wallet solidifies Embed’s position as the ULTIMATE contactless solution provider in the industry. Back-to-Back Meetings Embed had a buzzing booth with little to no downtime during IAAPA, catering to back-to-back meetings everyday with existing clients and prospects. Likewise, new clients were added to the Embed family, many of whom participated in the exclusive “Make the Switch" promo, scoring an unbeatable deal by switching to Embed from their existing systems. Daily Happy Hour networking events allowed the solutions provider to connect with clients and showcase the full range of wearable media in their roster. Demos The Embed Mavericks presented guests with demos of the new KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Bar. 20th Anniversary Game Cards This year, Embed celebrates its 20 years of fuelling the business of fun. To commemorate this milestone, Embed issued exclusive 20th anniversary game cards to their global team, partners, and clients. Customers who visited the booth and presented their anniversary game cards won freebies like Apple AirPods, Bluetooth speakers, and other swag. What’s Next? For those who missed Embed’s award-winning business solutions in action, catch Embed at the Amusement Expo in Las Vegas Nevada on March 16 to 17, 2022; Deal Show in Dubai UAE on March 28 to 30, 2022; and at the IAAPA Expo Asia in Macau on June 7 to 10, 2022.

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DALLAS, TEXAS, October 28, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries is gearing up to make history again at IAAPA Expo 2021 in Orlando, Florida.