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Embed Celebrates Return To Saudi Entertainment & Amusement Show 2021

Dubai, UAE, 31 Aug 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is pleased to announce that they will be participating in the upcoming Saudi Entertainment & Amusement (SEA) Show 2021 in Riyadh. Embed is returning not just as an exhibitor but also as a key representative of the family entertainment centre (FEC) sector, paving the road to recovery for businesses in the industry as they emerge from the shadows of the pandemic. The Embed team is excited to meet new and reunite with existing customers, partners, and friends at their booth.

“KSA is a major market for us and at the heart of our MENA strategy. Saudi Arabia is both the cultural and economic powerhouse of the region and we give it our unlimited attention. There are many mega entertainment projects underway, and what makes this exciting is that they are part of the country future diversification in his Highness’s Saudi Vision 2030. Embed will be part of this wonderful journey, delivering various transformative initiatives to support the industry and also empower, enable, and ease the business of fun for our customers. So far, we have managed to work with our partners in the country to deliver some of our award-winning products such as the Embed Mobile Wallet & Portal which allows customers to use their mobile phone to play games, control their spending and move to a COVID-safe, contactless environment, similar to what we are seeing with the banking industry with Apple Wallet and Google Pay. Saudi Arabia has a young, vibrant and mobile-savvy population, an ideal market for the low-touch economy of the future. ” said Embed CEO Renee Welsh.

Here’s what you can expect to see:
Free Mobile Wallet: The Next-Gen of Cashless. Virtual Game Card In Your Mobile Phone.
When the pandemic hit last year, FEC owners were left reeling from the significant impact COVID-19 had on their businesses. Embed responded immediately, launching an extensive range of initiatives to support customers in their road to recovery, focusing on low-touch experiences, embracing automation, leveraging technology, and streamlining communication.
This culminated in the Embed COVID-19 Resource Centre. A key element was the Mobile Wallet, Embed’s latest award-winning innovation, which Embed gave away free to all business owners. To date, Embed is the only FEC business solutions provider to gain compliance approval from Google and Apple for its Mobile Wallet, and is the only non-banking finance -payment or loyalty card business and brand card to sit in consumers’ mobile wallets. Protected by advanced security and encrypted mobile technology, Embed’s Mobile Wallet has APIs available to link to any FEC mobile app. Without the hassle of downloading an app, the Mobile Wallet allows guests to play games and reload with their virtual card directly from their mobile phone - anytime, anywhere.

Game-Changing RFID Media Wearables
Debuting at the IAAPA 2019 show in Orlando, Florida, Embed’s collection of wearable media redefined the ‘game card’ by combining fashion, textile design with various materials, and technology. With over 200 design variations covering every consumer demographic and amusement category, Embed’s RFID media wearables is the currency of family entertainment businesses that will act as a key for loyalty programs, helping FECs boost return visits and drive greater average guest spend.

Embed client Clint Novak, General Manager of Fun Land of Fredericksburg, said, “One of the most valuable features Fun Land takes advantage of is the RFID wristbands from Embed. The wristbands set us apart from the pack because no one is utilizing this technology like Fun Land. After we got the system up and running, we saw a huge uptick in people coming to the park and their ability to use the system.”

The Embed team will be demo-ing the award-winning Mobile Wallet at Booth #1E51, September 7 – 9 in Ridyah, KSA. Experience it for yourself during the exhibit or schedule an advanced meeting with the Embed team.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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DUBAI, UAE, 13 May 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries proved its position as the most reliable FEC tech partner at the SEA Expo 2024 from 7 to 9 May at the Riyadh International Convention Center. “After the successful DEAL in Dubai and Amusement Expo International in Las Vegas, we’re happy to be back in the KSA for SEA Expo!” says Renee Welsh, CEO at Embed. “Exciting developments around the entertainment sector are happening in the MENA region, and there’s no other place for Embed to be in right now to help transition FECs from manual to cashless operations. We are most opportune to be in a position to prove our reliability as a business partner.”

Embed to Bring Tech Reliability to SEA Expo 2024

DUBAI, UAE, 30 Apr 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries is heading to KSA to showcase its roster of SaaS solutions, as well as other breakthrough innovations at the SEA Expo 2024.

Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.