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Embed: The FEC Solutions Trailblazer Announces New Era of Transformative Growth, Introducing Embed Success Squad™ & Embed GoTrain™

Embed: The FEC Solutions Trailblazer

Announces New Era of Transformative Growth,

Introducing Embed Success Squad & Embed GoTrain

SINGAPORE, 1 November 2023
Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries, sets its eyes on IAAPA Expo Orlando to launch many industry-firsts, changing the game and leading FECs towards transformative growth which promises to keep Embed as the undisputed trailblazing solution.

FECs + Embed Success Squad™ = The Winning Combination
Embed is solidifying its position in the Membership Economy, where customers are more than just partners and friends, but are members of a collective of fellow trailblazers known as the Embed Family – made up of the best of the best FECs that built the industry to what it is today. “We put the customer at the very center of everything we do and how we do it; it informs every strategic and operating decision we make, championing our customers’ success,” says Renee Welsh, CEO at Embed. “We’re focused on the transformative growth that Embed enables. Forget double-digit growth, we’re talking triple-digit growth and more - greater revenue, profit, and low manpower. Currently, there’s no proactive and structured Customer Success activity within the industry, and Embed believes there’s no greater testament to a company’s customer-centricity than its willingness to hire an entire team with the single-minded aim of helping its customers succeed.”

“This is why we formed the Embed Success Squad™ - a dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists, who will bring their individual expertise to our customers so they can maximise their Embed system to drive transformative growth. Our aim is more than a game-changer, it’s a life-changer!” shares Sara Paz, CMO at Embed and Success Squad™ Transformation Guru.
Success Squad KV_560x315px
The goal of the Embed Success Squad™ is singular: to take the Embed family to the next level with high-value no-cost perks for every single Embed customer, and it includes the following: exclusive access to Embed’s limited-time offerings like free Mobile Wallet for 1 year and free STATS for 3 months; cloud technology consultation from its SaaS experts; best practice sharing from the biggest FECs in the business to know what makes them so successful; complimentary payment gateway cost-savings analysis from the resident Payment Gateway Guru, who just saved an Embed customer 500K simply by helping them change their payment gateway; free printed promotional creative kits to drive consumer adoption of Mobile Wallet; and a choice of tailored training experiences like DIY online training via the Embed Help Centre or 1:1 training. And there’s so much more.
GoTrain KV_560x315px
Aside from the DIY online training and 1:1 training, the Embed Success Squad™ is introducing Embed GoTrain™ , a gamified, in-venue training of FEC operators and staff on how to drive greater Mobile Wallet registrations and sign-ups. “The Embed Success Squad™ is excited for customers to take the Embed GoTrain™ and learn how to accelerate Mobile Wallet consumer uptake so they can experience the dramatic results we’re seeing across the industry for FECs with Mobile Wallet: double the reload value, using the registered customer data to drive return visits which shorten the revisiting cycle, and experience the operational efficiency of customers reloading before they even arrive at the FEC! This is what we consider transformative business growth. The Embed GoTrain™ promises to deliver training that has never been this fun!” says Joshua Chappell, Embed GoTrain™ Conductor.
Supercharged Products, Service, and Support
In true Embed style of introducing industry-firsts at IAAPA since 2019 with the Mobile Wallet, CTO Andy Welsh says, “When our customer thrives, we thrive; fuelling us to continue driving customer-centric innovations. This year, we’re adding the smarter, faster, and supercharged smartTOUCH™+ to our roster of breakthrough innovations. It’s everything our customers love about our current smartTOUCH™ and more.”

smartTOUCH+ is supercharged with 512 MB DDR3 RAM, faster with a 528 Mhz processing power, supersized 4 GB storage; from super signal at 23 dBm and build to transmit data at 2.4 and 5 Ghz - so operators can deliver a superior guest experience while encouraging more spend which affects their bottom line.” 

To accelerate speed of service, purchase, and replacement of hardware parts and accessories anytime, anywhere, Embed’s eSHOP, launched at IAAPA 2022, is returning this year with double the product and parts range, which includes game cards and staff cards. Plus, it has a wide range of new features and functionality, such as 1Click Payment Link. eSHOP access is exclusive for members of the Embed family, with 24/7 support on standby to help assist customers in real-time with their login credentials - “nothing beats fast” indeed.

“We listened to the feedback from our customers and worked in real time to deliver everything they requested and more! This frees up more time for FECs to focus on their operations to ensure no downtime occurs during operating hours because of missing parts or manual back-and-forth processes, like quotes, quote approvals, and invoices,” says Megan Lim, Embed’s Global eCommerce Director. “Operators can do it online in a heartbeat in just 3 easy steps: Select. Ship. Pay.”

Embed continues to lead the industry in customer support with a 99% Consumer Approval rating, widening the overall service, care, and training support area with the Embed Help Centre, the world-class support and training platform created on Zendesk for the Embed family. 

The Embed Help Centre, launched at IAAPA 2022, is enhanced with features and functionality, like
MY TICKETS on the main menu, enabling customers to check all their ticket status – including Embed GoTrain™ requests, eSHOP access requests, and support tickets. Easily accessible by anyone in the Embed community with Help Centre access. “There’s no ‘set it and forget it,’ having a customer-centric company culture means we continue strengthening the platform with new features and fresh expanded content to enable customers to maximise their system with online training on the Embed Help Centre anytime, anywhere at their own learning pace with over 500 articles (with embedded videos), user guides, and 70+ training videos and tutorials,” says Michael Lopez, CXO at Embed and North America & South America GM.

Coming Up
Catch the Embed team at IAAPA Expo Orlando from 14 to 17 November at the Orange County Convention Center, Orlando, FL. To register for the event or to view Embed’s full trade show schedule, click here. Attendees can expect free demos of its roster of integrated hardware and software solutions such as the Mobile Wallet, STATS, smartTOUCH+, KIOSK+, and TOOLKIT suite, and a showcase of game cards and wearable media at the show-stopping Bling Trunk. There will also be daily Happy Hour events from 1 PM to 5 PM.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.