All Posts

Embed Rolls Out the Industry’s First Publishing-to-Payment Events Marketing Platform in Partnership with ECAL

SINGAPORE, 28 June 2022: Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, launches another industry-first innovation at the International Bowl Expo in Las Vegas, Nevada, from June 29 to 30.

True to its commitment and legacy in technology innovation, the developer of the award-winning Mobile Wallet – the first of its kind since its launch in 2019 – proudly unveils EVENTS:

EVENTS, an end-to-end events marketing platform that gives FECs and guests in-sync in-venue events, is the life of the party! EVENTS is one of the software solutions under Embed’s TOOLKIT suite that connects all business touchpoints in one integrated solution.

For this innovation, Embed partnered with ECAL, the world’s leading events and calendar marketing platform, on a mission to communicate events better, setting the global standard for effective events content management, publishing, marketing and smart, dynamic communications to calendar.
Guests will never miss out on an event or promotion when they sync in the fun! EVENTS automatically syncs to customers’ calendars - driving more revenue, foot traffic, traction, and conversion to events. Embed Solutions Group CEO Renee Welsh talks about how FECs can greatly benefit from the platform:

“70% of adults rely on mobile & desktop calendars to manage their daily schedule. Imagine your events and promotions mapped on your customer’s day-to-day, keeping your business top-of-head! We’re excited to have our customers experience the EVENTS difference and see a dramatic increase in their events awareness, a doubled ticket purchase or booking rate, and more engagement in their marketing efforts with this new channel.”

FEC operators who will subscribe to the service will be receiving a free EVENTS Creative Toolkit, specifically designed to drive uptake and adoption of EVENTS with end-users. This includes EVENTS messaging that covers the entire consumer journey (with zoning strategy) and customizable creatives for each customer touchpoint - from strategic to tactical, including how-tos, and employee cheat sheets.
Events LaunchWe at ECAL are thrilled to collaborate with Embed to share our beautiful event displays and smart ‘Sync to Calendar’ technology with its customers. This rich, dynamic events connection will deliver the right message, at the right time, in the right place, to drive increased sales and engagement, and backed by deep consumer data and insights,” says Patrick Barrett, Founder & CEO of ECAL.

Create > Automate
EVENTS can now be automatically synced to customers’ digital calendars. Any fun event activity published on an FEC website, like gaming tournaments, brunch parties, the big game, and even Happy Hour, can make their way into guests’ social calendars – all in a seamless guest journey, from your website to booking, payment, and confirmation. Pre-payment means low-risk to the FEC operator.

Party Pusher
EVENTS turns digital calendars into a powerful new communication channel with patrons, as well as an effective replacement for event marketing efforts that offer limited tracking and reporting.

Syncing Deep
Enjoy in-depth customer data and insights that enable FECs to plan events that give customers more of what they want and run promotions against the contact details to drive return visits and customer loyalty, ultimately future-proofing the business.

Demos, Drinks, and Bling
Visit booth #146 and catch free demos of EVENTS from the Embed Mavericks, along with the roster of breakthrough innovations like the KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Bar! Participants are also invited to daily Happy Hour sessions from 12 PM to 4 PM.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

Embed Changed the Game AGAIN at IAAPA Expo Orlando 2022 with STATS Insights Platform, New Breakthrough Innovations

DALLAS, 18 November 2022: Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, successfully launched the new technology insights data visualization dashboard, STATS, at the IAAPA Expo Orlando from November 15 to 18. Developed with and powered by Amazon Web Services (AWS), STATS is a powerful data and report visualization tool designed to help family entertainment centers worldwide transform guest experiences, improve operational efficiency, and boost revenue using data.

Embed Changes the Game with STATS Insights Platform Powered by AWS

SINGAPORE, 3 November 2022: Today Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, is launching the new technology insights data visualization dashboard, STATS, at the IAAPA Expo Orlando from November 15 to 18. Developed with and powered by Amazon Web Services (AWS), this solution helps family entertainment centers worldwide transform guest experiences using data. In its commitment to technology innovation, Embed has been launching industry-firsts for more than 20 years to enable, empower, and ease the business of fun. For example, its Mobile Wallet virtual game card launched in 2019 remains the only non-banking, non-finance, and non-loyalty brand to sit in customers’ Apple Wallet or Google Pay.

Embed Changes the Game with STATS Insights Platform Powered by AWS

SINGAPORE, 3 November 2022: Amazon Web Services (AWS), an Amazon.com company, today announced that Singapore’s Embed, the worldwide leader in cashless business management systems and solutions for the amusement, entertainment, and leisure industries, with 1,000 customers operating 3,000 installations around the world, has developed an industry-first data visualization platform on AWS. The STATS insights platform makes understanding venue operations easy and engaging by leveraging AWS to visually present data, including arcade game performance and guest activity, from points of sale, gaming rooms, and kiosks. This data helps family entertainment centers (FECs) like arcades, amusement centers, and theme parks better understand their guests’ behaviour and improve the guest experience. With the breadth and depth of AWS services, including databases, analytics, and networking and content delivery, the STATS Software-as-a-Service (SaaS) solution allows FECs to generate reports from nine dashboards on the performance of their venues. For example, with STATS, FECs can forecast game demand and revenue to optimize game offerings and promotions, and drive staffing and inventory efficiencies across multiple locations.