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Embed Changes the Game with STATS Insights Platform at the DEAL Show

DUBAI, UAE, 2 MARCH 2023: Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, will showcase their latest groundbreaking tech innovation at the DEAL SHOW in Dubai from March 14 – 16. 

The Tech of Transformation
In its commitment to technology innovation, Embed makes history every year – launching industry-firsts and breakthrough innovations for more than 20 years to enable, empower, and ease the business of fun. Since launching the Mobile Wallet virtual game card in 2019, it’s still the only non-banking, non-finance, and non-loyalty brand to sit in customers’ Apple Wallet or Google Pay. 
This year, Embed is adding to its tech innovation legacy in the industry with its Tech of Transformation – a roster of integrated hardware and software solutions developed with only the biggest names in the tech sector. 

“It’s our continuous pursuit to develop tech solutions that will propel businesses to become FECs of the Future. In line with this goal, we partnered with the largest and most respected tech brand in America, Amazon, to create a software solution that will transform FECs’ operations, revenue landscape, and consumer journey,” says Renee Welsh, CEO at Embed.

To introduce this new line of solutions, Embed is kicking off with STATS, a brainchild development with none other than Amazon Web Services (AWS).

STATS is the game-changing business intelligence dashboard that will make business insights work hard for operators - so they won’t have to. This Software as a Service (SaaS) solution is a response to an ever-growing challenge that FEC operators face in the industry’s transition from coins to cashless; from traditional to digital:

“Even now, a lot of businesses find data analysis daunting. Operators need these collated and analyz ed instantly to make informed business decisions immediately. STATS was designed specifically to produce customiz able, tailor-fit, real-time reports in a snackable, easy-to-access format according to specific business needs – minus the tech intimidation and data overload,” shares Renee Welsh.

“Given that FECs come in single or multiple locations, we worked closely with both small-medium and large FEC customers to understand their needs; the deep data insights they wanted from their Embed system. We combed through their data sets, and created ones that will suit the needs of any organiz ation. Out of these efforts, demos, and trials came a dashboard so flexible and versatile that it won’t matter what size of FEC is using it – they can maximise it,” shares Andy Welsh, CTO at Embed.

Embed’s current data reports solution REPORTS, an analytics platform, allows operators to access 150 different reports. “While REPORTS is already a smart data powerhouse in itself, STATS is a step towards more in-depth, dynamic data reporting. Our customers who use this are heavily reliant on REPORTS to address challenges with inventory management, loss prevention, and revenue management,” explains Renee Welsh. “Research shows that staff who are assigned data analytics work spend 90% of the work week on nitty-gritty data-related tasks – and this does not include the analysis required to gain actual insights that drive business decisions. The STATS dashboard is our commitment to being part of the solution; developing this automated dashboard with flexible widgets will help eliminate the counterproductive data work operators struggle doing,” she continues.  

Embed worked with AWS, the world’s leading provider of cloud platforms, to develop STATS’ backend on QuickSight, enabling FECs to access these ready-made dashboards. This cloud-based solution does not need to run on any server that can cause downtimes and lags. Cloud connectivity also ensures accessible and secure data.STATS masthead-1“We are excited about this partnership collaboration because it gives both AWS and Embed the opportunity to help an entire industry go digital. A non-technical person should not be weighed down with software data extraction to arrive at data-driven business decisions. STATS will handle the numbers; operators can focus on growing their business,” says Conor McNamara, ASEAN Managing Director at Amazon Web Services.

Savvy, Simple, and in a Snap

Get smart, near-real-time reports in a state-of-the-art viewer that you can access easily – data anytime, anywhere, across single or multiple business locations, attractions, and various consumer touchpoints.

Track and Yield

Find business strength in numbers. Track game and guest activities and get deep insights on:

• Games performance and revenue

• Guest activity, average dwell time, and spending habits

• Manpower management

• Inventory management

Screenshot
A Cloud for Your Judgment
Make data-driven business decisions stat! Keep reports handy and secure with this cloud-based solution, powered by Amazon Web Services (AWS) QuickSight.


Tactical Planning
With its intuitive analysis, use STATS for reports on operational planning and forecasting game revenue and sales based on retro data. Learn more about the business as it grows.


Stacks on Stacks
Increase profitability as STATS gives a free hand to customize a business dashboard with interactive widgets called STACKS. This way, data becomes bite-sized and easy-to-interpret to identify key revenue management areas with tangible ROI.


Additional Innovations: eShop & Staff Merchandise
Joining STATS in Embed’s Tech of Transformation roster are two new innovations that will ease operations:


eShop is an online shopping portal where Embed customers can conveniently purchase hardware, parts, and accessories anytime, anywhere in just a few clicks. The only one of its kind against competitors, this one-stop shop features 24/7 service to enable customers to customise and maximise their existing Embed solutions, as needed, with brackets, adapters, server parts, scanners, and even product kits and bundles.


As a response to an issue FECs are facing on missing staff passes and essentials, Embed is also introducing Staff Merchandise, a series of customizable wristbands, key fobs, and lanyards to match an FEC’s theme - giving the manpower a makeover with a consistent look that stands out.


Visit booth #3-C24 OF DEAL SHOW AT DUBAI WORLD TRADE CENTRE and catch free demos of these latest releases from the Embed Mavericks, along with the rest of the breakthrough innovations like the KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Trunk! 

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.

#ExpectHERinTech: Embed Inspires Inclusivity for International Women’s Day 2024

SINGAPORE: 8 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries inspires female inclusivity in the tech sector for International Women’s Day 2024.

Embed Changes the Game & Celebrates Women in Tech at DEAL 2024

DUBAI, UAE 7 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its game-changing breakthrough innovations at DEAL from 5 to 7 March and celebrated this year’s International Women’s Day.