All Posts

Embed Gears Up for DEAL 2024, International Women’s Day Celebration

DUBAI, UAE 23 FEB 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries is heading back to Dubai to showcase its breakthrough innovations at DEAL from 5 to 7 March and celebrate this year’s International Women’s Day at the show. 

Home to the development of world-class themed destination parks and full-scale major events, the MENA region is using state-of-the-art tech like augmented reality (AR) and virtual reality (VR) for its major upcoming projects like Six Flags Qiddiya, Kuwait Entertainment City, and more. Regionalising events and entertainment like FIFA World Cup and music festivals broadens the tourist interest in the region and diversifies MENA’s resources to more than just the oil sectors.

“Exciting things are happening in Dubai, where entertainment is a major contributor to the Middle East’s GDP, and we’re happy to be a part of the MENA region’s thriving entertainment sector growth,” says Renee Welsh, CEO at Embed. “Virtual platforms, Software as a Service (SaaS) solutions, and cashless technology have now become interactive for maximum audience engagement, more than just entertainment channels. This is why we’re in a competitive position to convert FECs in the region to go fully cashless to reap the benefits like guest personalisation, data analytics, rich data collection, revenue-boosting generators, and lower costs.”

Embed is set to exhibit the latest breakthrough innovations at DEAL, including its SaaS solutions like the award-winning Mobile Wallet and STATS. Embed’s Mobile Wallet 2022-2023 metric results from its customers show a whopping 5x increase in average reload value (around AED 185.74) compared to cash (around AED 36.36) and credit card (around AED 117.35), with 60% of reloads happening before guests arrive at the FEC. Last year, the Mobile Wallet enabled Majid Al Futtaim’s Magic Planet to win the Most Innovative Application of Technology at the 2023 MENALAC Awards.

With STATS, the business intelligence dashboard powered by Amazon Web Services, operators have real-time visibility to their FEC data like game performance, revenue prediction based on retro data, inventory, and even manpower allocation.

The smarter, faster, and supercharged smartTOUCH™+ will also make its way to the Middle East, with its supercharged 512 MB DDR3 RAM; faster 528 Mhz processing power; supersized 4 GB storage; super signal at 23 dBm; and data transmission at 2.4 and 5 Ghz. “It’s everything our customers love about our current smartTOUCH™ and more,” says Saeed Abdillahi, EMEA Sales Manager at Embed.

International Women’s Day Celebration at DEAL.
“At Embed, we believe in the value of diversity in our talent pool. We have a shared commitment to gender parity at all levels of the organisation because we believe in the boundless intellectual, leadership, cultural, and commercial strength that results from harnessing and realising the talent capital of gender and cultural equality. We take great pride in not only being gender-equal but putting an end to gender inequality in our tech sector,” says Welsh.

“It shouldn’t be surprising that Embed is 100% aligned with the United Nations 2024 International Women’s Day platform theme: ‘Invest in Women: Accelerate Progress.’ At Embed, we’re already there! At Embed you should ‘Expect HER in Tech!’” says Sara Paz, CMO at Embed. “A 2023 McKinsey study shows that companies with significant female representation at the top earn up to 50% higher profits and stock performance! Women@Embed are never spectators - they’re an equal part of leading the high-performing teams transforming the industry of fun.” 

To honour the amazing contributions and achievements of women in the industry, Embed will be giving away exclusive Women@Embed pins during DEAL - celebrating International Women’s Day with the same gusto from previous years.

Catch the Embed team and the roster of integrated hardware and software solutions such as the KIOSK+, TOOLKIT suite, and a showcase of game cards and wearable media at DEAL from 5 to 7 March 2024. To register or view Embed’s full trade show schedule, click here

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.

#ExpectHERinTech: Embed Inspires Inclusivity for International Women’s Day 2024

SINGAPORE: 8 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries inspires female inclusivity in the tech sector for International Women’s Day 2024.

Embed Changes the Game & Celebrates Women in Tech at DEAL 2024

DUBAI, UAE 7 March 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its game-changing breakthrough innovations at DEAL from 5 to 7 March and celebrated this year’s International Women’s Day.