Sara Paz

Sara Paz

Chief Marketing Officer, Embed. Sara is a seasoned Marketing Professional with a track record in driving transformative business results via award-winning marketing at Fortune-100 MNC’s and Global Top-10 Brands. You can find Sara on Linkedin.

Recent Posts:

4 Powerful Tools For Working Remotely

By now, most of the world is homebound due to coronavirus pandemic. And anyone who can work from home is working remotely and some are home-schooling their kids. Business owners are focused on keeping their operations running, albeit remotely. Embed is in the same boat (literally) doing everything virtually. Below are some of the tools used by Embed staffers to keep working at lightning speed, continuing an uninterrupted stream of awesomeness.

  • 4 min read
  • Apr 17, 2020 8:00:00 AM

8 Ways To Cut Costs Without Cutting Staff

There isn't a single leader or business category unchallenged by the coronavirus; scrambling hard against the extraordinary demands to lead their business and teams through this crisis. Small businesses are struggling to stay afloat while implementing safety measures to mitigate risk, protecting their people, family and community. Resist being blinded by the massive scale of the crisis and consider the following: when business resumes, and it will, you need employees (talent is a key asset of Family Entertainment and Attractions; hospitality, service and care makes THE difference to any business). So, consider ways to retain talent by cutting company costs without cutting staff.  

  • 5 min read
  • Apr 11, 2020 12:00:00 AM

The Time to Plan Your Reopening is Now.

The coronavirus (Covid-19 pandemic) will change the way we do business, the way FEC's operate - and Embed wants to help you lead the way so you can future-proof your business, today. Right now, in the eye of the storm, you're in a state-of-emergency, focused on your very survival. You're not alone. But, astute business people know the opportunity is right here and now, to work smart in the short term (purely tactical) while working on their biz plan (all strategy) and getting their operation ready for opening day, when the crazy-cooped-up homebound families come out and play. Ready to hustle? Let's go!

  • 14 min read
  • Apr 6, 2020 8:00:00 AM

Surviving the Great Indoors.

Facts over Fears. There are times in life when the world moves at lightning speed, but not here and not now… or at least that’s what the media might have you believe. By now most of the world is homebound and/or working from home for the past week, many working from home while home-schooling their kids.

  • 8 min read
  • Mar 23, 2020 11:45:55 AM

Making Lemonade Out of Lemons

“Those who understand the changes in customer demand and react with speed and enthusiasm will emerge stronger than ever from the crisis.” said Hermann Simon, a business expert in strategy, marketing, and pricing.    Take QuarterWorld, a Portland arcade, as an exceptional example of understanding the changes in customer demand and reacting swiftly.    They pivoted their business in a mere 24-hours!

  • 2 min read
  • Mar 23, 2020 11:30:06 AM

Stronger Together. A Levity Break.

It was Helen Keller who famously said, “Alone we can do so little. Together we can do so much.” And, it’s during these unprecedented times, as we come to terms with the uncertainty of the immediate, that we must all come together (figuratively and proverbially) to soothe, support and comfort one-another through this time. But, can we all agree that we must cease from taking out our anxieties on the almighty blessed toilet paper tissue roll?   Be honest; no one needs 144 rolls of toilet paper for a 14-day quarantine. And, if by chance you do, then we can all agree that you should’ve seen a doctor long before the coronavirus outbreak.   So, in the face of the ongoing onslaught of media around COVID-19, Embed would like to offer a little levity break (a humour break, if you will) for everyone working from home. And for anyone who might bristle at the idea that there is anything funny during these tough times (a global pandemic is not funny, and no one is inferring that it is), please go back in history – at any and all tough historical time periods you will find that humour, comedy, and the arts were a distraction and coping mechanism for humanity.   Below are Embed’s favourite memes from across the internet:

  • 2 min read
  • Mar 20, 2020 11:45:47 AM

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