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The New Sales Pros at Embed Signal a New Chapter

Singapore, July 26, 2019 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries, expands its team as it grows its presence across the globe. 

"We'll be introducing a number of exciting innovations that are designed to deliver a superior guest experience that will disrupt our industry," said Renee Welsh, CEO, Solutions Group. "We are completely focused on providing tailored solutions to help Operators drive more profits for their business by increasing their revenue, reducing their costs and achieving their business goals. Our “customer first” approach focuses on solutions that enable the optimum consumer experience and it’s the driver behind our development efforts “because when the customer thrives the operators thrives! And this requires a superior Sales Function made up of professionals with a proven track record in high-technology and SaaS solutions." said Renee Welsh, CEO, Solutions Group.

Embed spent the last quarter architecting its global organization to meet the ever-growing demands of its customers and the industry. This announcement is the first in a series of exciting upcoming announcements regarding professional appointments.

Photo_LaDonna Whitaker_Director of NASA Embed SalesThe leadership of the North America and South America Sales Divisions is powerhouse LaDonna Whitaker, who’s experience in Technology Sales transformation and strategy in Silicon Valley start-ups will serve her well at Embed. In the early part of her career LaDonna was part of the Expedia Corporate division start-up, focused on 1.0 technology sales and bringing onboard other 1.0’s, including a small unknown start-up that turned into an industry juggernaut, Salesforce.com. From there she moved to Virgin America where she led a sales team that signed key accounts and usurped market share from the goliaths in the industry to help propel the little-airline-that-could into IPO status. She learned firsthand the value and importance of culture within a team and company from Sir Richard Branson, who taught her “if I can do that so can you” which was a natural fit for her ambitious and competitive spirit. 

“It is a thrill to join a company on a mission to ‘Transform the Business of Fun’ and know that I will be part of making that happen.” Said LaDonna Whitaker, Director of North America and South America, Embed Sales.

Joining LaDonna’s team is Susan Hesson, as Sales Executive. With over 20-years of sales management and technology experience, Susan has a deep understanding of sales strategy and how to tackle and drive growth. “I am excited by the additional knowledge Susan will bring to the team and how it will elevate the entire Sales function.” Said LaDonna.

Carl Ewaskowitz is joining LaDonna as Sales Administrator. With over 20-years in event planning and sales administration at many start-ups and travel industry sales, “Carl is process-focused, excellent with customers and can manage events like no other. He’s efficient, reliable and quick to get things done. Carl will be an excellent anchor to the sales team.” Said LaDonna.

Stay tuned for additional exciting organization announcement. The above announcement is part of Embed’s recent news: “Embed Grows Its Presence At Tradeshows & Events Globally,” where Embed will be speaking at many of these events on topics ranging from digital transformation in the FEC industry, operational efficiency and improving customer retention.

North & South America Events Calendar

 For additional information, contact marketing@embedcard.com

Kathleen Goy
Kathleen Goy
Global Events Maverick also known as Ba-Kao-Liao. Kathleen's role at Embed includes Global Head of Events, GTM Planning, Media, Creative and PR. Kath has a proven track record in successful high-tech mobile marketing, with 360-degree marketing planning and execution experience. Most recently, the Embed booth at Amusement Expo 2020, won the Best Booth Design Award. You can find Kathleen on Linkedin.

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DUBAI, UAE, 13 May 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries proved its position as the most reliable FEC tech partner at the SEA Expo 2024 from 7 to 9 May at the Riyadh International Convention Center. “After the successful DEAL in Dubai and Amusement Expo International in Las Vegas, we’re happy to be back in the KSA for SEA Expo!” says Renee Welsh, CEO at Embed. “Exciting developments around the entertainment sector are happening in the MENA region, and there’s no other place for Embed to be in right now to help transition FECs from manual to cashless operations. We are most opportune to be in a position to prove our reliability as a business partner.”

Embed to Bring Tech Reliability to SEA Expo 2024

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.