DUBAI, UAE, 13 May 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries proved its position as the most reliable FEC tech partner at the SEA Expo 2024 from 7 to 9 May at the Riyadh International Convention Center.
“After the successful DEAL in Dubai and Amusement Expo International in Las Vegas, we’re happy to be back in the KSA for SEA Expo!” says Renee Welsh, CEO at Embed. “Exciting developments around the entertainment sector are happening in the MENA region, and there’s no other place for Embed to be in right now to help transition FECs from manual to cashless operations. We are most opportune to be in a position to prove our reliability as a business partner.”
“This is why we fronted our Software as a Service (SaaS) solutions like the award-winning Mobile Wallet virtual game card and STATS business intelligence dashboard at the show. These tech solutions are our response to the growing consumer demand for safer and faster transactions,” says Saeed Abdillahi, EMEA Regional Sales Manager.
With the Mobile Wallet guaranteeing a 5x increase in average reload value versus cash or credit card, and STATS giving near real-time business visibility to operators through game performance, revenue insights, and other data for key decision-making, these SaaS solutions were well-received at SEA Expo.
“FEC operators aren’t just looking for solutions to boost profitability anymore,” explains Sara Paz, CMO at Embed. “No matter how cutting-edge a piece of tech is, if your tech partner behind it is constantly down, guests will still walk out the door and you lose revenue. This is why we partner with the most trusted tech partners in the industry, like Amazon Web Services (AWS), Apple, and Google. If the biggest global brands like NASA, Disney+, Facebook, NFL, and more trust AWS with their data centres, then our customers can rest assured that their FEC data is in the most reliable hands.”
Here are the other highlights of the show:
Booth Action
Embed exhibited its breakthrough innovations, like the SEA Expo debut of the smarter, faster, and supercharged smartTOUCH™+ game card reader. The roster also includes its SaaS solutions Mobile Wallet, STATS, and TOOLKIT suite, along with hardware like KIOSK+, RFID Wearables, and game cards showcased at the Bling Trunk.
Notable customers like SALA Entertainment’s newly appointed CEO Mr. Khaled Felimban and his team visited the booth. Daniel Hudson, Head of Commercial & Business Development in Sales at Embed, had in-booth interviews with Arab News and Al Watan.
Al Hokair Networking Dinner
Embed Mavericks Hannah Gabor (Head of Marketing - EMEA), Kash Ahmad (Global Head of Sales), Bonnie Cheraparambil (EMEA Operations Director), Saeed Abdillahi (Regional Sales Manager), and Daniel Hudson (Head of Commercial & Business Development in Sales) attended the exclusive Al Hokair dinner at the group’s head office to celebrate the industry’s best and brightest FEC players in the region.
What’s Next?
Catch the Embed team and the Tech of Transformation at the IAAPA Expo Asia (28 to 30 May, Bangkok, Thailand) and the International Bowl Expo (1 to 2 July, Denver, Colorado). For the full trade show schedule, click click here.
