Dubai, UAE, 2 March 2020: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries dominated the news with the showcase of the Mobile Wallet at the recent Saudi Entertainment and Amusement Show 2020 (SEA Show 2020).

“This year’s SEA Show 2020 marked a new chapter at Embed in the Middle East. With a myriad of new technology breakthrough announcements, like the Mobile Wallet, Mobile Portal and a full dynamic display of our stylish wearable media collections, it was exciting to see Embed’s breakthrough innovations enthusiastically well-received in the Saudi industry at the SEA Show 2020. And despite the constant high traffic at our booth, it was refreshing to spend time with existing Embed customers, strengthening our strategic partnerships, as well as welcoming new customers to the Embed family.” said Renee Welsh, CEO, Solutions Group. 

“We are proud to be the first and only FEC cashless business solution to offer the Mobile Wallet at the SEA Show 2020, and revelling in the enthusiastic response to our new Wearable Media collections from our valued partners, the media and attendees at the show. The Mobile Wallet makes Embed the only non-banking finance-payment or loyalty-card business and brand card that sits in the mobile wallet. Embed readers are the only FEC business solution that is Apple IOS & Google Android approved and compliant. It enables any business currently using the Embed TOOLKIT system (Kiosk, game cards, smartTOUCH readers and range of business solutions) to simply add the Mobile Wallet (Mobile Portal) module to their existing business solution and offering to their customers." said Rosa Tahmaseb, Embed Managing Director, EMEA.

Here are some notable highlights from the SEA Show 2020:

SEA Summit: Embed CEO presented her vision of “The FEC of the Future”

Solutions Group CEO, Renee Welsh, delivered her vision of key technology trends shaping “The FEC of the Future” at the SEA Summit during the second day of the SEA Expo. Renee shared the emerging technology developments, how other industries are currently utilising these technologies to reinvent the customer experienced and their businesses model and how the same technology application is the key to the FEC of the future.

Al Hokair Networking Event: Embed attended Al Hokair Networking Event

Under the invitation of Al Hokair, our Solutions Group CEO, Renee Welsh and Embed’s Managing Director in EMEA, Rosa Tahmaseb, attended the networking event, where they were honoured to meet Mr. Majed Al Hokair and Mr. Mishal Al Hokair, owners of Al Hokair Group and key business leaders in the Entertainment industry in Saudi.