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Embed Changes the Game with STATS Insights Platform Powered by AWS

SINGAPORE, 3 November 2022: Amazon Web Services (AWS), an company, today announced that Singapore’s Embed, the worldwide leader in cashless business management systems and solutions for the amusement, entertainment, and leisure industries, with 1,000 customers operating 3,000 installations around the world, has developed an industry-first data visualization platform on AWS. The STATS insights platform makes understanding venue operations easy and engaging by leveraging AWS to visually present data, including arcade game performance and guest activity, from points of sale, gaming rooms, and kiosks. This data helps family entertainment centers (FECs) like arcades, amusement centers, and theme parks better understand their guests’ behaviour and improve the guest experience. With the breadth and depth of AWS services, including databases, analytics, and networking and content delivery, the STATS Software-as-a-Service (SaaS) solution allows FECs to generate reports from nine dashboards on the performance of their venues. For example, with STATS, FECs can forecast game demand and revenue to optimize game offerings and promotions, and drive staffing and inventory efficiencies across multiple locations.

The FEC industry is projected to be worth US$50 billion by 2026, but digitization across the sector, which largely consists of small operators, has been slow. Without the resources to digitize analog processes, FECs cannot fully benefit from the vast data their venues produce to improve the guest experience. With Amazon Redshift, a cloud data warehouse service, Embed prepares venue data, including gaming patterns and customer preferences, to generate business insights on game locations within venues and predict popular gaming periods on STATS. Amazon Kinesis Data Streams, a serverless streaming data service, helps Embed stream very large datasets, including game performance figures and projected earnings in near real-time into STATS. Using Amazon QuickSight, a cloud-based business intelligence service, Embed creates user-friendly, customizable and interactive visual dashboards that make understanding a vast array of venue data easy. Amazon CloudFront, a content delivery network service, allows operators to easily access their STATS insights platform on the Internet.

Embed developed STATS in just 10 weeks with AWS Professional Services, a global team of experts that help businesses realize their desired business outcomes when using AWS. AWS Professional Services supported Embed with designing, developing, testing, and producing the data driven product. Embed will sell STATS in the customer-preferred pay-as-you-go SaaS business model, better serving a growing customer base with lower infrastructure costs, faster software delivery times, and three subscription tier options tailored to varied customer needs and sizes.

“AWS is helping us transform the family entertainment industry, providing a better guest experience in arcades and amusement venues worldwide,” said Renee Welsh, CEO at Embed. “With the launch of STATS on AWS, our customers gain access to our arcade insights platform, giving them insights they didn’t previously have, like guest behaviour, to make visits more enjoyable. By crunching the data so our customers don’t have to, we help them focus on making their venues operate better.”

“The FEC industry is modernizing rapidly to meet the rise in demand for more convenient and sophisticated guest experiences. Family entertainment centers of all sizes worldwide can now adopt solutions like Embed’s STATS to innovate at low cost,” said Joel Garcia, ASEAN Head of Technology, Amazon Web Services. “Built in Asia, Embed has developed an industry-leading data visualization tool on AWS to help large and small family entertainment centers use data to drive growth globally.”

About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 87 Availability Zones within 27 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, Switzerland, and Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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