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Embed Brings AWS-Backed Data Visualisation Dashboard to Vegas for AEI 2023

DALLAS, TEXAS, April 3 2023: Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, graced the Amusement Expo International (AEI) from March 29-30, 2023, and showcased STATS, the new data visualisation dashboard designed to change the way FEC operators analyse reports.

STATS Goes Global

Consistently the demo-in-demand at DEAL Show in March 2023 and IAAPA Orlando in 2022, STATS continues its successful streak of breaking barriers in what Software as a Service (SaaS) products can do for a family entertainment centre. Developed in collaboration with Amazon Web Services (AWS), STATS’ powerful data and report visualisation is designed to help FECs worldwide transform guest experiences, improve operational efficiency, and boost revenue using data.

Embed Chief Management Consultant Kash Ahmad says, ”STATS is on a roll – such a fantastic uptake of this breakthrough innovation at AEI! We have loyal customers who are thrilled to apply this cloud-based solution in their venue that has AWS in the backend – we had sign-ups from both single and multi-location customers since STATS is designed for operators of all business sizes.”

“We just love the curiosity and feedback we are getting from customers and prospects about the virtue of SaaS products like STATS,” says Renee Welsh, CEO at Embed. “We are just as excited to move FECs forward to digitalisation and automation with STATS, helping operators eliminate manual and counterproductive data work and start making informed business decisions on staffing levels, scheduling, revenue forecasting, and even inventory through real-time reports."

STATS’ in-depth, dynamic visualized data reporting is built with AWS’s global cloud infrastructure for accessibility, security, and low latency.

The Results Are In: Mobile Wallet Transforms Revenue, Profit, and Operational Efficiency

Aside from STATS, metric results from Embed customers using the Mobile Wallet also highlighted the importance of SaaS in boosting FEC revenue. Launched in 2019, this virtual game card is still the only non-banking, non-finance, or loyalty brand certified by Apple and Google. The Mobile Wallet sits in a consumer’s Apple Wallet or Google Pay – with no additional app download required.

FEC operators, large and small, are showing the same average metric results with Mobile Wallet use: reload value 5x that of cash, at $50.57 average Mobile Wallet reload value - a tremendous jump from $31.95 reload value when guests use a credit card to top up their game card.

60% of the Mobile Wallet reloads happen offsite before the consumer even steps foot in the FEC! Once at the venue, guests don’t have to leave the game to reload; they can do it from their phones. This is the most revolutionary revenue/profit and operational efficiency that results from new technology in the industry.

“Embed’s Mobile Wallet metric performance results are simply transformational and I loved sharing it with customers and industry media! The fact that there’s no risk of losing the game card frees a consumer to go big when reloading their game card because it sits in their mobile wallet along with their credit cards, protected by secure mobile encryption technology. There’s also no barrier to entry because there’s no app to download. Consumers will not download an app that doesn’t offer wide value, which is just more work for operators to maintain versus the straight-forward solution of adding a game card to the mobile wallet, done simply by scanning a QR code,” says Sara Paz, CMO at Embed.

Here are other highlights from the show:

"Beyond the Transaction" - Education Conference


Embed Chief Management Consultant Kash Ahmad sat among panelists in a discussion of how card reader systems can help boost revenue through tracking game and guest metrics.

The Embed System at the FEC of the Year


Enabled, empowered, and eased by the Embed card system since 2018, Rev’Up Fun was named “FEC of the Year” by the American Amusement Machine Association (AAMA)!

Demos, Drinks, and Dinners


The Embed Mavericks presented free demos of the latest breakthrough innovations and engaged customers and prospects over Happy Hour sessions. To stay attuned to the needs of operators, the Sales Team also caught up with customers over dinner meetings.

Hosted by AMOA


Embed participated in the All-Industry Reception and Beers & Cheers events hosted by the Amusement and Music Operators Association (AMOA).

Catch the Embed team and the Tech of Transformation next at the Saudi Entertainment and Amusement (SEA) Expo (May 28 to 30) and IAAPA Expo Asia (June 13 to 16). For the full trade show schedule, click here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Rocks Riyadh with Tech Reliability at the SEA Expo 2024

DUBAI, UAE, 13 May 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries proved its position as the most reliable FEC tech partner at the SEA Expo 2024 from 7 to 9 May at the Riyadh International Convention Center. “After the successful DEAL in Dubai and Amusement Expo International in Las Vegas, we’re happy to be back in the KSA for SEA Expo!” says Renee Welsh, CEO at Embed. “Exciting developments around the entertainment sector are happening in the MENA region, and there’s no other place for Embed to be in right now to help transition FECs from manual to cashless operations. We are most opportune to be in a position to prove our reliability as a business partner.”

Embed to Bring Tech Reliability to SEA Expo 2024

DUBAI, UAE, 30 Apr 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries is heading to KSA to showcase its roster of SaaS solutions, as well as other breakthrough innovations at the SEA Expo 2024.

Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.