Kathleen Goy

Kathleen Goy

Global Events Maverick also known as Ba-Kao-Liao. Kathleen's role at Embed includes Global Head of Events, GTM Planning, Media, Creative and PR. Kath has a proven track record in successful high-tech mobile marketing, with 360-degree marketing planning and execution experience. Most recently, the Embed booth at Amusement Expo 2020, won the Best Booth Design Award. You can find Kathleen on Linkedin.

Recent Posts:

Consumer Revenge Spending - Are you ready for it?

In the last couple of weeks , we've seen China ease the coronavirus lockdown, reopening cities, retail shops reopening for business - an indication that some form of normalcy is returning and the worst has passed.

Negotiating Rent Relief During The Covid-19 Crisis

The coronavirus is testing every leader in every company across all business sectors; there isn’t a single business untouched by the COVID-19 pandemic, including business software  industries, and industries we know, like amusement, F&B, and the entertainment industries. In fact, many refer to the pandemic as an invisible war that doesn’t have a foreseeable end.

Be A Game Changer During The Covid-19 Crisis

Given the current state of affairs with the coronavirus outbreak, the constant flux and uncertainty, organizations and individuals are challenged to prepare for a future that is unknown; the recovery timing is unclear and impossible to predict (but, there is a certainty that this cannot and will not go on forever; the challenge is identifying when this will break, surviving until then, and planning your professional and personal come back). It is without equivocation that a “Challenger Mindset” is required more than ever in order to stay ahead of the change curve.

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