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Embed’s New Executive Leadership Team Marks Exciting New Chapter

SINGAPORE:  10 October 2019Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems  and solutions for the amusement, entertainment and leisure industries marks an exciting new chapter with the appointment of a new executive leadership team.

 

“I’m proud of the team that I’ve recruited and assembled. Embed is a balanced mix of people who embody deep industry entertainment business knowledge and experience, and high-tech professionals with experience transforming companies and industries. They not only epitomize Embed’s values but bring the experience to reimagine, reinvigorate and transform the Business of Fun,” said Renee Welsh, CEO of Embed & Booking Boss.

 

Andy Welsh - Embed CTOAndy Welsh – Chief Technology Officer

Developing mission critical systems for over 20 years, Andy Welsh has helped develop housing valuation systems used daily by four major Australian banks, software that powers a leading car parts system in the U.S. He also played a critical role on the Embed team that developed the first Australian activities portal.

Andy’s ticketing and booking management start-up, Booking Boss, was acquired by the Helix Group in 2017. And now, he leverages his experience in cloud technology as part of an exciting new strategy to transform the entertainment industry and the family entertainment industry.

 

Sara Paz Embed CMOSara Paz – Chief Marketing Officer

Sara Paz brings a wealth of knowledge and experience from her successful, award-winning career at well-known high-tech giants and top-10 brands. Sara began her Asia-Pacific marketing career at Sony Corporation in Tokyo – before moving on to senior regional and global marketing roles, including Marketing Boards, at Nokia, Intel, Dell, HTC, and L Capital Asia, the private equity investment arm of LVMH. She was named among APAC’s Top-10 Marketers by Media Magazine and received numerous marketing awards – including ‘Digital Lions’ from the world-renowned Cannes International Advertising Festival. Sara’s experience architecting innovation-led marketing functions and marketing strategies that transform companies, build brands and redefine industries will serve her well at Embed.

 

Michael Lopez - Embed CXOMichael Lopez – Chief Experience Officer

Michael Lopez appointed Chief Experience Officer of Embed. Michael started his career at Sony Electronics, Tokyo, Japan, as a Mechanical Design Engineer and moved into Business Development and Operations roles at Phillips, Dell, and Illumina, collecting US Patents and awards along the way. Most recently setting up Omega Engineering Southeast Asia's headquarters, including their commercial sales organization, business, customer care, warehouse and fulfilment, Michael spent the last year as the China General Manager in Shanghai. Michael’s award-winning global experience will serve him well, as Customer Experience Officer, elevating the overall Embed Customer Care, Installations, and Training functions across the globe.

 

LaDonna Whiteaker - Embed Sales Director, AmericasLaDonna Whitaker – Sales Director, Americas

The leadership of the North America and South America Sales Divisions is powerhouse LaDonna Whitaker, who’s experience in Technology Sales transformation and strategy in Silicon Valley start-ups will serve her well at Embed. In the early part of her career LaDonna was part of the Expedia Corporate division start-up, focused on 1.0 technology sales and bringing onboard other 1.0’s, including a small unknown start-up that turned into an industry juggernauts. From there she moved to Virgin America where she led a sales team that signed key accounts and usurped market share from the goliaths in the industry to help propel the little-airline-that-could into IPO status.

Meet the team at Embed Booth #1336, IAAPA Expo 2019 November 19-22 in Orlando, FL and schedule a demo here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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DALLAS, 18 November 2022: Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, successfully launched the new technology insights data visualization dashboard, STATS, at the IAAPA Expo Orlando from November 15 to 18. Developed with and powered by Amazon Web Services (AWS), STATS is a powerful data and report visualization tool designed to help family entertainment centers worldwide transform guest experiences, improve operational efficiency, and boost revenue using data.

Embed Changes the Game with STATS Insights Platform Powered by AWS

SINGAPORE, 3 November 2022: Today Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, is launching the new technology insights data visualization dashboard, STATS, at the IAAPA Expo Orlando from November 15 to 18. Developed with and powered by Amazon Web Services (AWS), this solution helps family entertainment centers worldwide transform guest experiences using data. In its commitment to technology innovation, Embed has been launching industry-firsts for more than 20 years to enable, empower, and ease the business of fun. For example, its Mobile Wallet virtual game card launched in 2019 remains the only non-banking, non-finance, and non-loyalty brand to sit in customers’ Apple Wallet or Google Pay.

Embed Changes the Game with STATS Insights Platform Powered by AWS

SINGAPORE, 3 November 2022: Amazon Web Services (AWS), an Amazon.com company, today announced that Singapore’s Embed, the worldwide leader in cashless business management systems and solutions for the amusement, entertainment, and leisure industries, with 1,000 customers operating 3,000 installations around the world, has developed an industry-first data visualization platform on AWS. The STATS insights platform makes understanding venue operations easy and engaging by leveraging AWS to visually present data, including arcade game performance and guest activity, from points of sale, gaming rooms, and kiosks. This data helps family entertainment centers (FECs) like arcades, amusement centers, and theme parks better understand their guests’ behaviour and improve the guest experience. With the breadth and depth of AWS services, including databases, analytics, and networking and content delivery, the STATS Software-as-a-Service (SaaS) solution allows FECs to generate reports from nine dashboards on the performance of their venues. For example, with STATS, FECs can forecast game demand and revenue to optimize game offerings and promotions, and drive staffing and inventory efficiencies across multiple locations.