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Embed’s New Executive Leadership Team Marks Exciting New Chapter

SINGAPORE:  10 October 2019Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems  and solutions for the amusement, entertainment and leisure industries marks an exciting new chapter with the appointment of a new executive leadership team.


“I’m proud of the team that I’ve recruited and assembled. Embed is a balanced mix of people who embody deep industry entertainment business knowledge and experience, and high-tech professionals with experience transforming companies and industries. They not only epitomize Embed’s values but bring the experience to reimagine, reinvigorate and transform the Business of Fun,” said Renee Welsh, CEO of Embed & Booking Boss.


Andy Welsh - Embed CTOAndy Welsh – Chief Technology Officer

Developing mission critical systems for over 20 years, Andy Welsh has helped develop housing valuation systems used daily by four major Australian banks, software that powers a leading car parts system in the U.S. He also played a critical role on the Embed team that developed the first Australian activities portal.

Andy’s ticketing and booking management start-up, Booking Boss, was acquired by the Helix Group in 2017. And now, he leverages his experience in cloud technology as part of an exciting new strategy to transform the entertainment industry and the family entertainment industry.


Sara Paz Embed CMOSara Paz – Chief Marketing Officer

Sara Paz brings a wealth of knowledge and experience from her successful, award-winning career at well-known high-tech giants and top-10 brands. Sara began her Asia-Pacific marketing career at Sony Corporation in Tokyo – before moving on to senior regional and global marketing roles, including Marketing Boards, at Nokia, Intel, Dell, HTC, and L Capital Asia, the private equity investment arm of LVMH. She was named among APAC’s Top-10 Marketers by Media Magazine and received numerous marketing awards – including ‘Digital Lions’ from the world-renowned Cannes International Advertising Festival. Sara’s experience architecting innovation-led marketing functions and marketing strategies that transform companies, build brands and redefine industries will serve her well at Embed.


Michael Lopez - Embed CXOMichael Lopez – Chief Experience Officer

Michael Lopez appointed Chief Experience Officer of Embed. Michael started his career at Sony Electronics, Tokyo, Japan, as a Mechanical Design Engineer and moved into Business Development and Operations roles at Phillips, Dell, and Illumina, collecting US Patents and awards along the way. Most recently setting up Omega Engineering Southeast Asia's headquarters, including their commercial sales organization, business, customer care, warehouse and fulfilment, Michael spent the last year as the China General Manager in Shanghai. Michael’s award-winning global experience will serve him well, as Customer Experience Officer, elevating the overall Embed Customer Care, Installations, and Training functions across the globe.


LaDonna Whiteaker - Embed Sales Director, AmericasLaDonna Whitaker – Sales Director, Americas

The leadership of the North America and South America Sales Divisions is powerhouse LaDonna Whitaker, who’s experience in Technology Sales transformation and strategy in Silicon Valley start-ups will serve her well at Embed. In the early part of her career LaDonna was part of the Expedia Corporate division start-up, focused on 1.0 technology sales and bringing onboard other 1.0’s, including a small unknown start-up that turned into an industry juggernauts. From there she moved to Virgin America where she led a sales team that signed key accounts and usurped market share from the goliaths in the industry to help propel the little-airline-that-could into IPO status.

Meet the team at Embed Booth #1336, IAAPA Expo 2019 November 19-22 in Orlando, FL and schedule a demo here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Making History Again: Embed Celebrates Successful Launch of Breakthrough Innovations at IAAPA Expo 2021 Orlando

DALLAS, TEXAS, November 29, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries made history again at IAAPA Expo 2021 in Orlando, Florida, by unveiling their latest breakthrough design innovations from November 16 to 19th. Solidifying Position as the Ultimate Contactless Solution Provider in the Industry True to its 20-year legacy in tech pioneering history in the industry, Embed spent 2 years in the lab developing the cutting-edge self-service KIOSK+, the breakthrough tech innovation of the year. With one of the largest touchscreen displays in the industry, a dramatically sleeker design, and expandable modularity, Embed’s KIOSK – the industry’s best self-service kiosk – becomes SO MUCH MORE in KIOSK+. Its grand reveal at IAAPA garnered positive feedback, reception, and conversion from customers. “Embed aims to enable, empower, and ease the Business of Fun, transforming it with our technology innovation. We have a clear vision of the FEC of the future, and KIOSK+ is a product that will transform what FECs are willing to accept from their business solutions providers; no more space-consuming bulky kiosks. Business solutions should enable operators to optimise the consumer experience while driving greater revenue and profit per square foot, which is the design purpose of KIOSK+. We are excited to help operators maximise their game room floor with revenue-generating games, lower their costs, and achieve their business goals through this innovation,” said Renee Welsh, CEO, Embed. Aside from KIOSK+, Embed introduced the Breakaway Game Card for the first time in the industry. This cutting-edge innovation is a brilliant combination of the traditional game card and wearable media. Guests can simply snap off the removable section of the traditional game card, wear it with a band and reusable toggle, and get in the zone – SNAP. STRAP. PLAY! The combination of the next-gen KIOSK+, Breakaway Game Card, and the award-winning Mobile Wallet solidifies Embed’s position as the ULTIMATE contactless solution provider in the industry. Back-to-Back Meetings Embed had a buzzing booth with little to no downtime during IAAPA, catering to back-to-back meetings everyday with existing clients and prospects. Likewise, new clients were added to the Embed family, many of whom participated in the exclusive “Make the Switch" promo, scoring an unbeatable deal by switching to Embed from their existing systems. Daily Happy Hour networking events allowed the solutions provider to connect with clients and showcase the full range of wearable media in their roster. Demos The Embed Mavericks presented guests with demos of the new KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Bar. 20th Anniversary Game Cards This year, Embed celebrates its 20 years of fuelling the business of fun. To commemorate this milestone, Embed issued exclusive 20th anniversary game cards to their global team, partners, and clients. Customers who visited the booth and presented their anniversary game cards won freebies like Apple AirPods, Bluetooth speakers, and other swag. What’s Next? For those who missed Embed’s award-winning business solutions in action, catch Embed at the Amusement Expo in Las Vegas Nevada on March 16 to 17, 2022; Deal Show in Dubai UAE on March 28 to 30, 2022; and at the IAAPA Expo Asia in Macau on June 7 to 10, 2022.

Embed Unveils its Latest Breakthrough Design Tech Innovation at IAAPA Expo 2021 Orlando, Solidifying Position as the Ultimate Contactless Solution in the Industry

ORLANDO, FLORIDA, November 15, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries unveils its latest breakthrough design innovation at IAAPA Expo 2021 in Orlando, Florida, from November 16 to 19th.

Embed is Set to Make History Again @ IAAPA Expo 2021, Unveiling its Latest Breakthrough Design Innovation

DALLAS, TEXAS, October 28, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries is gearing up to make history again at IAAPA Expo 2021 in Orlando, Florida.