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SINGAPORE:  09 December 2019 - Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries was recognised at the recent 2019 ASEAN CIO50 Awards held in Singapore on 28 November 2019. 

Celebrating the top CIOs, CTO and CDOs in the region, the inaugural CIO50 list in ASEAN, in association with IBM, was judged on the two core pillars of Business Innovation and Leadership, honouring transformational and disruptive CIOs at both in-country and regional levels within Southeast Asia. Selected from countless nominees across a wide-sector of industries, it was a tremendous honour that Andy Welsh – CTO, Solutions Group for Embed & Booking Boss, was recognized in the top-10 of CTO professionals, coming in at 8th. Beating out well-known brands such as DBS, Dyson, Gojek, Air Asia, Chubb, Standard Chartered, Adidas, BP, Daimler, and Garuda Robotics.

Andy Welsh_CTO_Award

“This recognition is a validation of a year’s hard work! When it comes to Technology Innovation, Embed draws inspiration from emerging technology in hyper-competitive industries, keeping a finger on the pulse of emerging consumer trends and consumer behaviour. Embed is dedicated to supporting the Operators of the future. As Innovators in this category, we partner with amazing partners (Operators and tech players) who have a long-term view and shared commitment to the evolution of our industry. After piloting technology with our partners, we've built the start of an amazing guest experience; a big paradigm shift for Embed. We've worked hard on creating an agile system that supports ongoing refinement based on usage data, ensuring our solution only gets better and better.” said Andy Welsh, CTO Solutions Group, Helix Leisure.

“We take the business of fun seriously. In fact, no one takes the business of fun more seriously than we do, which is why we put people at the centre of everything we do and how we do it. Our ‘Customer first’ approach focuses on solutions that enable the optimum guest experience, resulting in increased revenue, reduce costs and bigger profits for the Operator.” said Andy

“I am proud to lead the Technology team, with a shared conviction that is tied to the universal belief in the transformative power of our solutions and the impact on the guest experience. We are committed to leading the evolution of our industry, as it results in everyone winning, the Operators and their Guests. When the Operator thrives, we thrive.” said Andy

Andy’s industry-transforming achievement is evident in the latest launch of the Mobile Wallet: adding a virtual game card to the mobile wallet, making Embed the only business solution provider in the industry to have achieved full compliance with Apple and Google. This breakthrough makes Embed the only non-banking finance payment or loyalty card business and brand card that sits in the mobile wallet of Android (Google Android) and Apple iPhones (Apple IOS). The solution does not require an app download, which enables Embed to blaze past competitors who’ve made the common mistake of requiring an application download; a significant barrier to entry for the consumer and the business owner, as it suspends game play while the consumer has the tiresome task of wasting time downloading an app and the frustrating steps of registration, resulting in failed product uptakes by competitors.

For Embed and Andy, the future is bright. “With partners like Amazon, Google and Apple- and working with leading brands In the FEC space, our brainstorming sessions leverage next-generation industry technology from industries that are hyper-competitive and fast-paced; the Mobile Wallet is only the beginning for the FEC industry. The current work we are doing in our tech lab with these partners is cutting-edge and next-generation, purely focused on the ‘FEC of the Future’ and it is crazy-cool… stay tuned!” said Andy.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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DALLAS, TEXAS, November 29, 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries made history again at IAAPA Expo 2021 in Orlando, Florida, by unveiling their latest breakthrough design innovations from November 16 to 19th. Solidifying Position as the Ultimate Contactless Solution Provider in the Industry True to its 20-year legacy in tech pioneering history in the industry, Embed spent 2 years in the lab developing the cutting-edge self-service KIOSK+, the breakthrough tech innovation of the year. With one of the largest touchscreen displays in the industry, a dramatically sleeker design, and expandable modularity, Embed’s KIOSK – the industry’s best self-service kiosk – becomes SO MUCH MORE in KIOSK+. Its grand reveal at IAAPA garnered positive feedback, reception, and conversion from customers. “Embed aims to enable, empower, and ease the Business of Fun, transforming it with our technology innovation. We have a clear vision of the FEC of the future, and KIOSK+ is a product that will transform what FECs are willing to accept from their business solutions providers; no more space-consuming bulky kiosks. Business solutions should enable operators to optimise the consumer experience while driving greater revenue and profit per square foot, which is the design purpose of KIOSK+. We are excited to help operators maximise their game room floor with revenue-generating games, lower their costs, and achieve their business goals through this innovation,” said Renee Welsh, CEO, Embed. Aside from KIOSK+, Embed introduced the Breakaway Game Card for the first time in the industry. This cutting-edge innovation is a brilliant combination of the traditional game card and wearable media. Guests can simply snap off the removable section of the traditional game card, wear it with a band and reusable toggle, and get in the zone – SNAP. STRAP. PLAY! The combination of the next-gen KIOSK+, Breakaway Game Card, and the award-winning Mobile Wallet solidifies Embed’s position as the ULTIMATE contactless solution provider in the industry. Back-to-Back Meetings Embed had a buzzing booth with little to no downtime during IAAPA, catering to back-to-back meetings everyday with existing clients and prospects. Likewise, new clients were added to the Embed family, many of whom participated in the exclusive “Make the Switch" promo, scoring an unbeatable deal by switching to Embed from their existing systems. Daily Happy Hour networking events allowed the solutions provider to connect with clients and showcase the full range of wearable media in their roster. Demos The Embed Mavericks presented guests with demos of the new KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Bar. 20th Anniversary Game Cards This year, Embed celebrates its 20 years of fuelling the business of fun. To commemorate this milestone, Embed issued exclusive 20th anniversary game cards to their global team, partners, and clients. Customers who visited the booth and presented their anniversary game cards won freebies like Apple AirPods, Bluetooth speakers, and other swag. What’s Next? For those who missed Embed’s award-winning business solutions in action, catch Embed at the Amusement Expo in Las Vegas Nevada on March 16 to 17, 2022; Deal Show in Dubai UAE on March 28 to 30, 2022; and at the IAAPA Expo Asia in Macau on June 7 to 10, 2022.

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