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EMBED CTO RECOGNIZED AS TOP-10 AT 2019 ASEAN CIO50 AWARD

SINGAPORE:  09 December 2019 - Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries was recognised at the recent 2019 ASEAN CIO50 Awards held in Singapore on 28 November 2019. 

Celebrating the top CIOs, CTO and CDOs in the region, the inaugural CIO50 list in ASEAN, in association with IBM, was judged on the two core pillars of Business Innovation and Leadership, honouring transformational and disruptive CIOs at both in-country and regional levels within Southeast Asia. Selected from countless nominees across a wide-sector of industries, it was a tremendous honour that Andy Welsh – CTO, Solutions Group for Embed & Booking Boss, was recognized in the top-10 of CTO professionals, coming in at 8th. Beating out well-known brands such as DBS, Dyson, Gojek, Air Asia, Chubb, Standard Chartered, Adidas, BP, Daimler, and Garuda Robotics.

Andy Welsh_CTO_Award

“This recognition is a validation of a year’s hard work! When it comes to Technology Innovation, Embed draws inspiration from emerging technology in hyper-competitive industries, keeping a finger on the pulse of emerging consumer trends and consumer behaviour. Embed is dedicated to supporting the Operators of the future. As Innovators in this category, we partner with amazing partners (Operators and tech players) who have a long-term view and shared commitment to the evolution of our industry. After piloting technology with our partners, we've built the start of an amazing guest experience; a big paradigm shift for Embed. We've worked hard on creating an agile system that supports ongoing refinement based on usage data, ensuring our solution only gets better and better.” said Andy Welsh, CTO Solutions Group, Helix Leisure.

“We take the business of fun seriously. In fact, no one takes the business of fun more seriously than we do, which is why we put people at the centre of everything we do and how we do it. Our ‘Customer first’ approach focuses on solutions that enable the optimum guest experience, resulting in increased revenue, reduce costs and bigger profits for the Operator.” said Andy

“I am proud to lead the Technology team, with a shared conviction that is tied to the universal belief in the transformative power of our solutions and the impact on the guest experience. We are committed to leading the evolution of our industry, as it results in everyone winning, the Operators and their Guests. When the Operator thrives, we thrive.” said Andy

Andy’s industry-transforming achievement is evident in the latest launch of the Mobile Wallet: adding a virtual game card to the mobile wallet, making Embed the only business solution provider in the industry to have achieved full compliance with Apple and Google. This breakthrough makes Embed the only non-banking finance payment or loyalty card business and brand card that sits in the mobile wallet of Android (Google Android) and Apple iPhones (Apple IOS). The solution does not require an app download, which enables Embed to blaze past competitors who’ve made the common mistake of requiring an application download; a significant barrier to entry for the consumer and the business owner, as it suspends game play while the consumer has the tiresome task of wasting time downloading an app and the frustrating steps of registration, resulting in failed product uptakes by competitors.

For Embed and Andy, the future is bright. “With partners like Amazon, Google and Apple- and working with leading brands In the FEC space, our brainstorming sessions leverage next-generation industry technology from industries that are hyper-competitive and fast-paced; the Mobile Wallet is only the beginning for the FEC industry. The current work we are doing in our tech lab with these partners is cutting-edge and next-generation, purely focused on the ‘FEC of the Future’ and it is crazy-cool… stay tuned!” said Andy.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.

#ExpectHERinTech: Embed Inspires Inclusivity for International Women’s Day 2024

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Embed Changes the Game & Celebrates Women in Tech at DEAL 2024

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