All Posts

Embed Celebrates 20 Years Of Innovation. Extends Free Mobile Wallet As A Gift To The Industry.

SINGAPORE, 12 Aug, 2021: Since 2001, Embed has been transforming the business of fun as the global leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries. Today, Embed announced celebrations in lieu of their 20th anniversary, marking two successful decades of innovation, industry leadership and resilience in the family entertainment centre (FEC) sector.

In celebration of their legacy, the company has launched an e-gallery detailing its rich history, challenges they have overcome, as well as accomplishments amassed over the years. In light of the ongoing pandemic and to support their customers' road to recovery, Embed also announced they’re extending the free giveaway of their award-winning Mobile Wallet solution for another year. The ease of installation, along with no app download required is one of the reasons Embed’s Mobile Wallet has been well received by FECs in the industry. COVID-19 has served as a driver for contactless cash payments and the low-touch economy, with more amusement and entertainment spaces, such as theme parks, arcades, paintball centres and bowling alleys encouraged to leverage Embed’s innovative solution as they resume operations during a pandemic.

In addition, the company released limited edition 20th anniversary-themed Game Cards, a key innovation in the cashless payments industry spearheaded by Embed. These customisable Game Cards allow FEC owners and partners to continue delivering fun and memorable experiences to their guests, driving return visits and greater guest spend, and subsequently building brand loyalty.

The announcements are aligned with Embed’s commitment of keeping customers at the core of their business. The company aims to connect the FEC community and uplift other enterprises and partners with its cutting-edge technology and solutions, driving growth and development as businesses continue on the road to recovery.


Founded in 2001, Embed grew from a humble tech startup to an integrated cloud-based business solutions platform that enables business owners in the family entertainment space to achieve greater operational efficiency while reducing costs and increasing profitability. Throughout the years, Embed has been laser-focused on their key strengths: building a comprehensive and holistic consumer experience, constantly innovating and brainstorming creative ideas, and cultivating close knit relationships with customers and partners.

Headquartered in Singapore, the company has five offices worldwide, with new premises in Dallas, Texas (2005) and Dubai (2008). Embed now serves a diverse and wide-ranging customer base of more than 1,000 clients from 56 countries, with a total of over 3,000 cashless business management system installations. Notable clients include FEC juggernauts TEEG Group (Asia), Dave & Busters (North America), Veltmeijer Conglomerate (Europe) and Landmark Group (Middle East). In Southeast Asia, Embed lists leading FEC market leaders Timezone Singapore and Resorts World Genting (Malaysia) as some of their key business partners.

“There’s no doubt that the FEC industry requires an integrated business platform to enable, empower and ease businesses in growing their revenue , streamlining their operations, and maximizing their profits - especially in such difficult times.  With Embed’s legacy in innovation, we look forward to reimagining the business of fun, and revolutionising the FEC sector with our partners and customers in the years to come,” said Renee Welsh, CEO, Embed.

For more information on Embed’s 20th anniversary celebrations, please see Appendix A.

Download Images here

GLOBAL Media Contact

Kathleen Goy
Global Head of Events
Kathleen.goy@embedcard.com

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

Related Posts

Embed Provides Integrated Cashless Solutions to Planet Royale - Barcadia, Australia

Singapore, 30 September 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, is proud to provide integrated cashless solutions to new multi-venue entertainment hub Planet Royale located in Perth, WA.

Embed Welcomes Shafraz Kassam, New General Manager in EMEA Operations

Dubai, UAE, 23 September 2021 – Leading the transformation of the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries, has appointed Shafraz Kassam as General Manager of Operations in the Europe, Middle East, and Africa region. Kassam enters Embed with a total of more than 20 years of experience in international management, six of which have been within the entertainment industry. Born in the United Kingdom, migrated to Canada, and managing companies all over EMEA, Kassam’s valuable global experiences will elevate Embed’s customer-centric advocacy of providing its clients with solutions to achieve the superior guest experience.

Making the Mobile Wallet Global: Embed Returns to the KSA Saudi Entertainment and Amusement Show 2021, Heads to IAAPA Europe Soon After

Dubai, UAE, 16 September 2021: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment, and leisure industries returns as a major FEC representative in the concluded Saudi Entertainment and Amusement (SEA) Show 2021, priding on its innovative centrepiece, the award-winning Mobile Wallet, which allows customers to use their mobile phone to to play games, control their spending, and move to a COVID-19 safe, contactless environment.