CGM is Embed's centralised control module for operators managing games across multiple venue locations. It provides a single interface to oversee all games, pricing, promotions, card statuses, and charge configurations across every site—eliminating the need to log in to each location separately to make changes or pull reports.

CGM's Universal Games Database allows operators to control game charge rates and promotional pricing centrally, with the ability to schedule changes by day or time of day across all locations simultaneously. This means a time-limited happy hour promotion or weekend pricing adjustment can be pushed across an entire venue network from one interface rather than being configured location by location.

The Universal Games Database maintains standardised game naming conventions across all locations. This matters because inconsistent naming—where the same game is labelled differently across sites—corrupts comparative reporting data. Unified naming means performance reports are directly comparable across venues, giving operators accurate visibility into which games are driving revenue and which are underperforming network-wide.

CGM's Central Reports are focused specifically on game-level performance across locations—identifying high and low-performing games during peak hours with secure, on-the-go access and zero data loss at the store level. Where REPORTS covers broad operational and financial data across the whole business, CGM Central Reports drill into game floor performance specifically, making it the right tool for operators who need granular, location-by-location game intelligence.