Learn about the key elements you need to build the foundation of your family entertainment centre's success.

See how your business can skyrocket to the next level today, fuelled by the technology of tomorrow—with insider tips and insights you can use.

Take a deep dive into the ins and outs of starting an FEC business with key analyses and insights from industry leaders and innovators.

Backfill this vital role for your family entertainment center using insights, tips, and tricks from the best hiring and recruitment gurus in the business.

Mobile wallets are helping FECs stay profitable by boosting reload values, reducing cash-handling costs, and enabling targeted promotions. With seamless tap-and-reload convenience, guests spend more while operators gain better data, efficiency, and marketing insights to drive revenue growth.

Find out how cashless solutions like Mobile Wallet, kiosks, and business intelligence dashboards can help you achieve a superior guest experience and build a strong customer loyalty base that future-proofs your FEC.

Here are the upsides of making the transition from manual operations to digital through cashless solutions like the Mobile Wallet - directly impacting revenue, reducing costs, and elevating the guest experience.

Discover how Software as a Service (SaaS) solutions transform FECs, like how the award-winning Mobile Wallet shapes FECs' profitability, operations, and guest experience with its cashless, contactless, and easy-to-use nature.

One way to future-proof your family entertainment business is by going digital and using your FEC data to your advantage. Here's how Software as a Service (SaaS) solutions like a data visualisation dashboard can help you transition manual data work to the cloud for real-time visibility and faster management.

Find out more about STATS, the data and reports visualisation platform developed with and powered by Amazon Web Services (AWS), and see how operators like you can improve operational efficiency and boost income using data.

Check out the Embed Mobile Wallet metric results showing a 5x increase in average reload value versus cash and credit card, with 60% of reloads happening outside the venue before guests enter the FEC. This virtual game card enables FECs like Magic Planet to experience business transformation and growth by embracing innovation.

Step behind the scenes of the industry’s most inspiring Family Entertainment Centres. In this podcast series, we spotlight the finalists of AAMA’s FEC of the Year — the operators who are redefining what excellence looks like in the business of fun.

Rise & Renewal honours the courage, perseverance, and leadership of women who transform challenges into opportunities, paving the way for future generations. From innovators and entrepreneurs to creators and change-makers, these stories shine a light on the resilience that fuels progress and the strength that drives renewal.

A behind-the-scenes look at how Embed is leveraging AWS to scale our ecosystem—delivering cloud reliability, smarter insights, and faster innovation for venue operators worldwide.

Just how big is the scope and breadth of Amazon Web Services' global cloud infrastructure that supports Embed solutions? Check out Embed CTO Andy Welsh's interview with Elie Charles Wazen (Head of Professional Services, ‪@amazonwebservices‬ ) and discover how the world's FEC tech partner of choice gets its reliability.

Featuring insights from Embed CMO Sara Paz, discover how data and technology are reshaping local marketing for location-based entertainment venues, and how tools from industry leaders like Embed are helping FEC operators drive real foot traffic to the game floor.

Did you know there is an estimated $21 billion sitting in unused gift and game cards across America? In the FEC world, this is known as "Float," and it represents both a massive opportunity and a significant liability. Josh Adkins, Sales Manager at Embed, discusses how to manage unused balances and turn them into active spending.

Evolving guest expectations and rising tech choices can complicate operations. Embed’s Strategic Account Manager, Joshua Chappell, explains how simplifying the consumer journey leads to happier guests and smarter management.

Sara Paz, Chief Marketing Officer at Embed, discusses how FEC operators can harness real-time data for smoother operations—boosting loyalty through mobile wallet and cashless systems, making informed business decisions, empowering manpower, and elevating the guest experience.

Embed CEO Renee Welsh, MENALAC's newly elected board member, took the stage to discuss how the Embed Ecosystem, along with deep partnerships with tech giants Apple, Google, and Amazon Web Services, helps family entertainment and amusement centres globally in their pursuit of a world-class guest experience at their venues. Plus, exciting stories about female leadership in the tech space to inspire!

Joshua Chappell, Embed's GoTrain™ Conductor, shares how you can layer value, increase profitability, and drive higher guest usage of your business solutions like the Mobile Wallet through effective staff training.

Learn how regular staff training can be beneficial for your team and turn them into a high-performing powerhouse.

Learn about the 5 key elements you need from a solutions provider to build your FEC’s success. Embed’s CMO reveals reliable essentials to drive transformational growth that will future-proof your business.

Is it time to think twice about your current payment processing provider? Embed's Payment Gateway Guru joins the Memory Makers and discusses what you need to consider when choosing the right payment partner.

Want to learn how to cut your losses and save more simply by changing your payment provider? Check out the benefits of using a cashless system and choosing the right provider from the Embed Success Squad's resident Payment Gateway Guru Jeremy Dickamore.

Learn practical strategies and insider tips to streamline your payment processes, reduce hidden fees, and eliminate unnecessary losses in this AMOA webinar.

A lot of platforms can generate reports for you, but not all can give you a breakdown of insights you can actually use to make data-backed decisions that will impact your business. Embed CEO Renee Welsh talks about how you can maximise data from STATS - the business intelligence dashboard Embed jointly developed with AWS - to obtain insights on your available data on games revenue, inventory, manpower, and guest information.