DALLAS, TX, 16 November 2026: In true tradition of launching breakthrough innovations at IAAPA Expo since 2019, Embed, the world’s FEC tech partner of choice for the amusement, entertainment, and leisure industries, unveils its Developer Hub: the latest addition to its growing ecosystem.
From partnerships with global innovators like Apple, Amazon Web Services, and Google to bring state-of-the-art tech to FEC solutions, Embed now works seamlessly with different tech integrations to create connected experiences and unified operational workflows.
CEO Renee Welsh says: “There’s nowhere else we’d like to celebrate the launch of the Embed Developer Hub than here on the show floor. This is a new destination where we forge stronger partnerships with different tech integrations to make both Embed and partner solutions work seamlessly for our operators and their guests.”
Explaining the nature of this new feature, CTO Andy Welsh says: “With an influx of customer requests to build integrations on the Embed platform to customise their current systems, we designed the Embed Developer Hub to simplify this journey.
This is a self-service central resource of all API documentation for developers, providing both technical information and business context so they can easily understand the Embed platform, APIs, and use cases.”
In Good Company with Trusted Tech Partners
Stakeholders who are interested to partner with Embed can visit the website and browse the directory of compatible technology and integration partners: payment & commerce for solutions handling payments, transactions, and financial infrastructure; attraction/venue technology & integrations for connecting operational systems and guest experiences; and distribution & venue solutions for merchandising, equipping, and support needs.
To start integration discovery beyond Embed’s current integrators under Partnerships, prospective technology partners can go to the Embed Developer Hub to access developer resources, API integration support, and more information about partnering with Embed.
In the portal, interested integrators can start defining the use case and exploring Embed's high-level API information. Detailed technical documentation about system compatibility, requirements, and other end-point information can be accessed later.
The Developer Hub also features an API Finder, a guided selection tool with a detailed overview for each API to find the most suitable route for the prospect’s integration needs.
“This is a great convergence between Embed, our customers, and developers, allowing all of us to team up and ultimately collaborate as partners in growing our ecosystem and operators’ bottom line through deeper integrations and personalisation,” adds Andy Welsh.
IAAPA Expo showgoers can catch the Embed Mavericks at booth #S3759 of the Orange County Convention Center from November 17 to 20. To schedule a meeting, click here.
.svg)
.svg)
.svg)
.svg)
.svg)