From Cashless to Instant Profitability

 

SHAFFER

Overview

Shaffer Entertainment operates a diverse group of businesses, including bars and taverns, bowling centers, family entertainment centers, movie theaters and restaurants. 

Website: www.shafferentertainment.com

Challenge

Losing their smoking customers due to indoor smoking bans led Shaffer to evolve their offerings from jukeboxes, pool tables and video games to include family entertainment centers (FECs). Among its business holdings includes an indoor waterpark, Fort Rapids Water Park and Rule 3, an FEC with a bowling center and a 60-piece arcade.

They realized they were floating an accounting security risk by continuing to use coin operated games. They needed a system integrated by business software that enables clear business visibility, tracking and reporting across all their locations and different nature of FECs.

Solution: Switched From Coin System to EMBED's Cashless System.

Shaffer Entertainment decided to implement the Embed System. Solutions they purchased included: kiosks, game card readers, game cards, point of sale (POS) machines, a prize redemption system, and central games management software that connects all games across multiple FECs. The benefits of switching from tickets and tokens to the Embed System were realized immediately. 

Solution Highlights:

  • 350 AIO Card Readers
  • 202 smartTOUCH Readers
  • 20 Kiosks - (5) emONE Kiosks
  • 14 POS/Redemption Stations
  • Manages 20 Punch Bowl Social Locations, each having 1 emONE kiosk & 10-25 smartTOUCH readers

As Shaffer Entertainment learned more about Embed's integrated business system and gained greater trust in the overall Embed Solution, it was a no-brainer to continue to switch its other large arcades from coin operated system to the Embed System.

Results

Cashless to Realize Instant Profits.

Benefits of switching from coins and tokens to the Embed business system were realized immediately. 70% reduction in service calls meant massive savings over materials and labor. With lower costs and manpower needs, Shaffer was able to expand beyond the midwest, managing even more locations.

Some of our results:

  • 70% reduction in service calls
  • 40+ locations powered by Embed solutions

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