Pizza Ranch & Embed

Challenge: Becoming a “Go-To” Destination for Families and Parties

Before working with Embed, Pizza Ranch had the vision to become not only a destination for legendary pizza and The Country’s Best Chicken® but also an entertainment destination for both kids and adults. Pizza Ranch researched ways to bring in additional revenue streams and separate themselves from the competition to attract more families and parties. The answer was an arcade with the latest and greatest games accompanied by a redemption center with high-end prizes. Mark Souba, Chief Development Officer, is an integral part of the successful deployment of FunZone arcades within the Pizza Ranch organization.

It was important for Pizza Ranch to go with a sole integrated business solutions provider as they built the FunZone brand’s infrastructure, thus leading them to exclusively partner with Embed to create a cohesive, integrated solution across all their franchise locations. “We have a complete structure around the FunZone business, and we’re poised for growth and supportability for our franchisees,” said Souba.

Client: Pizza Ranch, FunZone

Overview: Founded in 1981 in Hull, Iowa, Pizza Ranch offers an all-day pizza buffet, including a salad bar and The Country’s Best Chicken®. Select locations also offer a FunZone arcade, an entertainment destination for kids and adults, featuring the latest games and a full-service redemption center. In 2010, franchise owners in Sioux Falls, SD began to research the idea of adding an arcade into their locations, and thus, the FunZone arcade was born. It operated as the sole location until 2016 when additional franchise owners began opening FunZone arcades in their facilities as a means for an additional revenue stream for Pizza Ranch.

Website: https://pizzaranch.com/

Solution

Standardizing the Operation Across All Franchises, Including Promotions and Incentives

Implementing Embed’s integrated solution of contactless card readers, self-service kiosks, and prize redemption system enabled Pizza Ranch to optimize the guest experience at their arcades. Having one singular system across their entire operation allowed Pizza Ranch to create a standard operating procedure across all 35 FunZone locations.

One essential standardization that Pizza Ranch implemented is using the Power Charge option on Embed’s Kiosk. “The Kiosk is, by far, the most valuable tool in the FunZone arcade,” said Souba. “It’s very durable and has a good guest interface.” Pizza Ranch sees between 80-90% of all transactions going through the Kiosk instead of the POS. “We offer five core products, with three Power Charge options on the $10, $20, and $50 option,” Souba explained. “The Power Charge drives the average check by 82 cents per transaction, and 44% of the time, we see guests take the Power Charge option.” Pizza Ranch patrons will Power Charge their card more often on the higher dollar amount – 42% of guests Power Charge the $10 amount, while 56% will Power Charge $50. The value of offering the Power Charge option directly on the Kiosk, especially when so much traffic is driven via the Kiosk, is crucial to Pizza Ranch’s bottom line.

FunZone Embraces Arcade Business to Bring in Additional Revenue and Position Itself for Growth

Empowering The Game Player and Game Changer in You.

Challenge: Becoming a “Go-To” Destination for Families and Parties

Solution

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