Midwest Coin Concepts manages a diverse list of locations including restaurants, bars & taverns, family entertainment centers, bowling centers, movie theatres, hotels, casinos, and more. With origins based in Minnesota, Midwest Coin Concepts used their experience gained over the last 45-plus years to develop into a nationwide leader of amusement entertainment.

Today, they have grown to employ more than 50 employees across three locations, headquartered in Waite Park, Minnesota as well as locations in Superior and Menomonie Wisconsin.

Website: https://mwcoin.com/

As a street operator, Midwest Coin partners with local businesses to transform vacant spaces into arcades, providing them with turn-key entertainment solutions. Midwest Coin had the opportunity to partner with Space Aliens, a small, regional chain of outer space themed restaurants, to construct a 1200 sq. foot game room. They set up the entire game room, created the layout and displays, customized equipment to the restaurant’s theme, and opened the game room on tokens and tickets.

Over time, Midwest Coin began researching how to automate their process with a cashless business solutions and implemented the Embed system, allowing them to go completely cashless with an integrated solution that includes contactless card readers and self-service kiosks.

The transition of moving from manual processes and going cashless with the Embed System was seamless and well-received by guests visiting the restaurant. Midwest Coin saw a significant increase in revenue by eliminating service calls, token jams, and reloading tickets, along with increasing their operational efficiency by cutting down on labor-intensive and expensive work servicing token changers and ticket machines. Embed’s intuitive and easy-to-use system delivered a superior and seamless guest experience to patrons visiting the restaurant’s arcade.

Midwest Coin took it one step further by installing Embed’s Kiosk and emONE kiosks into their locations. The Kiosks offer easy upsell features, package deals, and automatic reloading of game cards. The biggest advantage of having the Embed System was the ability to accept credit cards through the Kiosk. “It was phenomenal how much credit card use went up [with the Kiosk] over a token changer that accepted credit cards,” recalled Chip O’Hara, Owner of Midwest Coin Concepts.

Solution Highlights:

• 13 locations in 3 states
• 292 AIO Card Readers
• 250 smartTOUCH Readers
• 23 Kiosks - (3) emONE Kiosks

Cashless to 40% Year-on-Year Growth.

By automating service and maintenance of arcades with the Embed cashless game card system, Midwest Coin eliminated labor-intensive service costs of coins and tickets. Installing self-service kiosks not only increased credit card usage, it gave customers a convenient way to "upsize" on reloads. Lesser reliance on manpower is critical to Midwest Coin's expansion.

Some of the results:

• 600% increase
  in credit card usage
• 40% increase
  overall gross year-on-year