Creating Seamless Guest Experiences

 

Apex

Overview

Apex Entertainment is New England’s largest family entertainment center with several attractions that provide high-quality entertainment for thousands of its area residents year-round. 

Website: https://www.apexentertainment.com/

One of Apex Entertainment's ongoing challenges was to provide a seamless and consistent guest experience at each of its locations, while simultaneously meeting superior operating standards. 

Apex partnered with Embed for its hardware and software solutions that include kiosks, game card readers, game cards, point of sale machines, prize redemption system, and central games management software that connects games across multiple FECs. It's all integrated by a business software that enables clear business visibility, tracking and reporting.

Solution: Creating Seamless Multi-Location Guest Experiences 

It's easy for Apex to incorporate Embed’s software and customize it to meet the demands of their growing business because of integration through Embed’s API license. Embed houses all of the information regarding cards, customers and loyalty, and Apex now can easily analyze and implement features based off that data.

Solution Highlights:

  • 310 smartTOUCH Readers
  • 15 emONE Kiosks
  • 2 POS/Redemption Stations per location
  • All card readers and redemptions stations transitioning to Tap only

“Embed solutions align with not only our game model, but also our company goals and the technological advancements we are looking to add to our locations in the future.” said Joey Slawinski, Director of Operations. 

Results

Tripled Locations, Expanded Offerings.

“Embed solutions align with not only our game model, but also our company goals and the technological advancements we are looking to add to our locations in the future.” - Joey Slawinski.

By offering universal game cards, easy online reloads it helped increase customer loyalty and revisits.

Some of our results:

  • 300% growth in locations
  • 360 card readers in all locations

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