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Embed to Promote Digitalisation through SaaS Solutions at SEA Expo

Dubai, United Arab Emirates, 24 May 2023: Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, will be attending the upcoming Saudi Entertainment and Amusement (SEA) Expo in Riyadh from 28 to 30 May 2023 to showcase Software as a Service (SaaS) products like the award-winning Mobile Wallet and the latest data visualisation dashboard STATS, among its roster of integrated hardware and software solutions.


The Virtues of SaaS
Since its launch in 2019, the Mobile Wallet is still the only non-banking, non-finance, or loyalty brand certified by Apple and Google. This virtual game card sits in a consumer’s Apple Wallet or Google Pay – with no additional app download required. This year, metric results from Embed customers highlighted the importance of SaaS solutions like the Mobile Wallet in boosting FEC revenue:

Both small and large FEC operators are showing the same average metric results with Mobile Wallet use: reload value 5x that of cash, at $50.57 average Mobile Wallet reload value - a tremendous jump from $31.95 reload value when guests use a credit card to top up their game card. With 60% of the Mobile Wallet reloads happening offsite before the consumer enters the FEC, these performance results are transformational. Reloading on their phones protects guests from the risk of losing game cards and allows them to go big on top-ups thanks to secure mobile encryption technology. 

STATS, the data visualisation dashboard developed with Amazon Web Services, is another SaaS solution designed to change the way FEC operators analyse reports. Consistently the demo-in-demand at DEAL Show and Amusement Expo International in March 2023 and IAAPA Orlando in 2022, STATS continues its global streak to help operators make informed business decisions on staffing levels, scheduling, revenue forecasting, and even inventory through real-time reports. Its in-depth, dynamic visualized data reporting is built with AWS’s global cloud infrastructure for accessibility, security, and low latency.

“We are excited about our return to the Middle East since DEAL 2023! We share the same aspiration as His Royal Majesty’s Saudi Vision 2030, with the firm belief that with the entertainment sector at the core of the endeavour, we can dramatically transform the industry,” shares Renee Welsh, CEO at Embed. “The transition of FECs to digitalisation with the help of tools like our SaaS solutions will guarantee operators the same metric results we derived from the Mobile Wallet – and even better! We look forward to a future where hurdles of manual processes are a thing of the past, but for now, we hope to see operators go cashless – starting at SEA Expo,” she continues.

Among Embed’s key customers in the region are Magic Planet of Majid Al Futtaim, winner of this year’s MENALAC Awards for “Best Innovative Use of Technology” for the Mobile Wallet, Tekzone of Al Shaya, SALA Entertainment.

Catch the Embed team and the rest of the Tech of Transformation next at the Saudi Entertainment and Amusement (SEA) Expo (28 to 30 May) and IAAPA Expo Asia (13 to 16 June). For the full trade show schedule, click here.

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Rocks Riyadh with Tech Reliability at the SEA Expo 2024

DUBAI, UAE, 13 May 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries proved its position as the most reliable FEC tech partner at the SEA Expo 2024 from 7 to 9 May at the Riyadh International Convention Center. “After the successful DEAL in Dubai and Amusement Expo International in Las Vegas, we’re happy to be back in the KSA for SEA Expo!” says Renee Welsh, CEO at Embed. “Exciting developments around the entertainment sector are happening in the MENA region, and there’s no other place for Embed to be in right now to help transition FECs from manual to cashless operations. We are most opportune to be in a position to prove our reliability as a business partner.”

Embed to Bring Tech Reliability to SEA Expo 2024

DUBAI, UAE, 30 Apr 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries is heading to KSA to showcase its roster of SaaS solutions, as well as other breakthrough innovations at the SEA Expo 2024.

Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.