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Embed Rocks Europe with SaaS Solutions, Championing Customer Success

DUBAI, UAE, 4 October 2023 – Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries, showcased its SaaS solutions and other breakthrough innovations at IAAPA Expo Europe in Vienna, Austria.

“We’re thrilled to have another successful trade show for the books – and the biggest one in Europe at that!” says Saeed Abdillahi, EMEA Sales Manager at Embed. “As champions of our customers’ success, we are privileged to bring the latest SaaS solutions to the region to help FECs transition manual processes to digital – starting off with the Mobile Wallet virtual game card and STATS business intelligence dashboard.”

“As we are taking STATS global - the data visualisation dashboard powered by Amazon Web Services - we are seeing a great reception and turnout for our Software as a Service (SaaS) solutions like the Mobile Wallet, which recently exemplified with a 5x increase in reload value versus cash and credit card for our customers based on 2022-2023 success metrics,” says Renee Welsh, CEO at Embed. “With 50% of consumers in the UK alone already showing preference over cashless versus cash, the European market is indeed ripe to go cashless.”

Aside from demos of breakthrough innovations, here are the key highlights from the show:

Booth Action
IAAPA Expo photo collageThe Embed Mavericks had the opportunity to connect with key customers and partners like the Veltmeijer Group, Funstation UK, FARO Games, and BALO. Embed’s local partner, Bandai Namco UK, also showed its support to transform the FECs in the region. FECs from the Netherlands, Germany, France, Belguim, Romania, and Czech Republic visited the Embed booth to discuss how to propel their businesses forward by going fully cashless with Embed from being mainly coin-op or having a local solutions provider. 

10 Years with the Veltmeijer Group


After the first day of the show, the Embed Mavericks celebrated with the Veltmeijer Group over dinner to mark the 10-year partnership. “We raised our glasses to an amazing partnership with Roger Tubée and the rest of VG and are excited to see this relationship continue skyrocketing into the future for more years to come,” says Bonnie Cheraparambil, EMEA Operations Director at Embed.

What’s Next?
Catch the Embed team next at the IAAPA Expo from 14 to 17 November at the Orange County Convention Center in Orlando, Florida. For the full trade show schedule, click here.

Aside from the Mobile Wallet and STATS, Embed will perform free demos of its roster of integrated hardware and software solutions such as KIOSK+ and TOOLKIT, and showcase game cards and wearable media at its Bling Trunk. Stay tuned for big announcements, releases, and more industry-firsts!

The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. 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