Dubai, United Arab Emirates, 1 June 2023: Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries, showcased its Software as a Service (SaaS) products at the Saudi Entertainment and Amusement (SEA) Expo in Riyadh from 28 to 30 May 2023.
“We’re thrilled about our return to the Middle East for one of the biggest trade shows in the region!” says Renee Welsh, CEO at Embed. “As we are taking STATS global - the data visualisation dashboard powered by Amazon Web Services - we are seeing a great reception and turnout for our Software as a Service (SaaS) solutions like the Mobile Wallet, which recently exemplified with a 5x increase in reload value versus cash and credit card for our customers based on 2022-2023 success metrics,” she continues. “Our client Magic Planet of Majid Al Futtaim even won MENALAC Awards’ Best Innovative Use of Technology for utilising our Mobile Wallet.”
“It simply cannot be helped now that the FEC industry is transitioning from manual operations to digital with the help of SaaS products. We are expecting this trend to continue especially now that the entertainment industry is at the core of His Royal Majesty’s Saudi Vision 2030 to diversify the country’s resources,” shares Andy Welsh, CTO at Embed. “This is why we consistently develop solutions while partnering with industry titans like Apple, Google, and Amazon Web Services. The future is SaaS.”
Aside from the Mobile Wallet and STATS, the Embed Mavericks performed free demos of its roster of integrated hardware and software solutions such as KIOSK+ and TOOLKIT, and showcased game cards and wearable media at the show-stopping Bling Trunk.
Here are other highlights from the show:
Executive Think Tank Panel
CEO Renee Welsh sat among the SEA Expo 2023 panel to discuss “The Evolving Industry of Family Entertainment Centers – Providing A Wholesome Family Experience,” pounding on new FEC trends, state-of-the-art equipment, and the addition of other elements to elevate each guest visit.
Strengthening Business Ties
The Embed Mavericks attended the Al Rafeeh Entertainment Group networking event at Al Walid Al Baltan Farmhouse. The team also had a meeting with SALA Entertainment to deepen the new partnership. Renee and Andy Welsh sat among C-suite executives of the SEA Expo Board Members and other senior executives in the industry for a VIP Executive Lunch sponsored by Al Baron, Al Hokair, and Seven.