Laser Bounce is New York’s premier family fun center offering fun for everyone. Attractions include arcade games, bowling, laser tag, Hologate VR, Ballocity arena, Bounce arena, Mission: Impossible, and more. This family-owned and operated business began in Long Island in 2010 and recently expanded to a second location in Queens, NY, in 2018. By combining “mom-and-pop” hospitality with corporate amenities, Laser Bounce offers its guests the total package with an enhanced guest experience.

Website: https://queens.laserbounce.com/

Before partnering with Embed, one of Laser Bounce’s ongoing challenges was modernizing and offering guests a more consistent experience while reducing costs. Ryan D’Amico, Co-Owner and General Manager, knew the limitations of not having a cashless business solution was impacting the guest experience. “Implementing the Embed system brought several benefits,” D’Amico said. “Cost-savings from not purchasing tickets and tokens, labor-savings from not counting them [no paper jams requiring service and repair), the ease of use, and increase in guest satisfaction – it’s a crucial part of our business."

D’Amico knew it was time to get his father (Laser Bounce’s co-owner) on board to bring the enhanced technology of the Embed system into their location. Laser Bounce partnered with Embed for its hardware and software solutions, including kiosks, game card readers, game cards, point of sale machines, prize redemption system, and central games management software connecting games across multiple FECs. It’s all integrated by a business software that enables clear business visibility, tracking, and reporting.

It was a natural fit for Laser Bounce to move away from manual processes and implement Embed’s contactless technology. As a small family-owned operation, D’Amico needs to have a presence on the floor greeting guests while simultaneously running his business. Eliminating labor-intensive manual processes through automation freed D’Amico from the back office, allowing him to deliver the “mom-and-pop” hospitality that sets Laser Bounce apart from the rest. In addition, guests love not having to use cash for games, and with Embed’s automated reports, Laser Bounce is more operationally efficient (lower manpower) at each location.

Solution Highlights:

• 232 smartTOUCH Readers
• 8 emONE Kiosks
• 10 SALES Point-of-Sale
• 1 PRIZES Point-of-Sale
• Mobile Wallet
• Integration with CenterEdge

Increased Sales, Operational Efficiency, and Streamlined Guest Experience

By utilizing the Embed system as staff, Laser Bounce streamlined their manpower needs by focusing on delivering an optimized guest experience to the entire family from the moment they walk in the door. A vital part of this enhanced guest experience is using the Embed Kiosk. “Our Kiosks are great revenue earners, and they’re definitely a lot less of a headache than a staff member,” D’Amico said. “Our Kiosks are set up to sell attractions, like laser tag, and for card value sales – which is what 99% of our guests use the Kiosk to purchase.” Offering promotions and incentives on the Kiosk is another revenue driver for Laser Bounce. The two packages offered – All Access Game Play & Unlimited Video Game Play – come with bonus credits and bonus structure built into the a la carte game card pricing. “We’ve seen an increase in value that the customer is purchasing because they’re less reluctant to spend a little more to get the bonus,” explain D’Amico.

By partnering with Embed, Laser Bounce fine-tuned its guest experience to create a consistent experience for families visiting each location. Embed’s solution aligns with the company’s goals and the technological advancements Laser Bounce is looking to add in the future; it grows as the company grows. “We like to be the leader in introducing innovations, and especially with COVID, getting the Mobile Wallet was a no-brainer,” said D’Amico. “Having the Mobile Wallet was not only great for our reopening, but it’s nice for customers to see we’re at the top of our game with arcade technology.”