The Coronavirus pandemic has changed the playing field. Consumers are looking to venture to businesses that make them feel safe and secure. Leading up to your reopening, one of the most important questions to ask yourself is how to communicate your plans to customers effectively (on a limited or no budget).
Since many states are reopening in phases, you may have limited hours, menu, or attraction availability (some states have only allowed outdoor attractions to open.) It’s also critical to be transparent about any changes in your policies and safety protocols that you’ve implemented due to COVID-19. Social media will play an integral role in helping spread the word about your business reopening its doors and the steps you’ve taken to mitigate risk and ensure guest safety.
Social media is no longer an optional marketing channel; it’s a necessary one. Ongoing social media campaigns cost nothing and can help you build consumer buzz and re-engage customers around your FEC’s reopening. Campaigns should be easy and straight-forward, incentivized (to encourage participation), and aim to drive traffic to your FEC.
Campaign examples include:
- Describe the best time they had at your venue and win.
- What’s your favorite item on the menu and win it.
- Daily Deals: Offer free or discounted games to drive in traffic.
- Photo Challenges: Post a photo having fun at your venue and win.
Read our The Time to Plan Your Reopening is Now and Planning Your Customer Win-Back Strategy After Covid-19 blogs for more campaign ideas.
It’s essential to have the right mix of campaigns and education about your elevated hygiene measures in your reopening social strategy. It’s not good enough to offer incentives for consumers to return, you have to reassure them you’ve taken necessary precautions to protect families from COVID-19. Plus, managing expectations before arrival will eliminate any confusion from your guests (in case mask are mandatory to gain entry, like Costco).
There are tons of free tools and resources that you can use to help you execute social media campaigns. A free Hootsuite account and Canva can go a long way in helping you achieve a cohesive social campaign.
If you’re looking for ready-to-use content, look no further! Embed has you covered, for free.
You can get a FREE creative toolkit with all the creative you’ll ever need to plan for reopening! Use this toolkit in your marketing and across your FEC to communicate the steps you’ve taken to mitigate risk and offer safe, clean, fun.
Plus, you could win $300 worth of RF Media and Premium Game Cards just by sending examples of your campaign to email@example.com.