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Are Your Cleaning Products Green -- or Greenwashed?

As restrictions ease and phased reopening commences, you’re cleaning more than ever, exposing yourself, your staff, guests, and your community to more chemicals than ever before. It's vital to the health of everyone who enters your facility to ensure you're using the safest solution available to you.

The market for non-toxic, eco-friendly cleaning products has exploded, making it tougher to distinguish the “greenwashed” version from the truly green and clean non-toxic products.

Greenwashing is a manufacturer’s attempt to create the impression, through deceptive marketing efforts, including label design, that a product is natural or good for the environment, even when it isn't.


Many times, the products appear to be an eco-friendly, non-toxic cleaners but are hidden behind "patented" secret cleaning formulas that are secret for a reason: they're toxic to your health and the environment.


According to EWG, “U.S. law allows manufacturers of cleaning products to use almost any ingredient they wish, including known carcinogens and substances that can harm fetal and infant development. And the government doesn’t review the safety of products before they’re sold.”


The cleaning industry has been actively applying new technologies to combat the coronavirus. The combined toxicity and accelerated cleaning pace could kill you and your business could go up in flames (literally. Ethanol-based cleaners are highly flammable).

So, what should you be looking for in a green cleaning brand? Clean product criteria includes:

  • Clear Ingredients Listing (clear listing of those proprietary blends)
  • Contain plant-based ingredients (not petroleum-based)
  • Are biodegradable (USDA Certified-Bio based Product)
  • Do not contain artificial colors or fragrances
  • An A or B rating in the EWG’s cleaning product database (a C rating might mean a fragrance has been added)
  • Bonus: ultra-concentrated or refillable
  • Effective. Do they work?

Independently tested by Eurofins, a TGA licensed laboratory, UNSW and Chemsil Pty Ltd, every Embed Hygiene Defence product is formulated with a unique and proprietary mix of 100% Australian Natural Active ingredients consisting of organic certified biodegradable steam-distilled essential oils that are tougher and longer-lasting. 
blob-1Not only is Embed non-toxic and clean, it is more effective than industrial cleaners. Most industrial sanitation, hygiene, and surface/floor cleaning products are 70% ethanol. With a flash rate of 3-5-minutes, ethanol proves ineffective in disinfecting and sanitizing after 5-minutes maximum. Any exposure to sun increases the flash rate, evaporating in as little as 30-seconds, rendering it ineffective.

Embed’s Hygiene Defence provides long-lasting protection by leaving a protective coating that remains active on surface areas for 4-hours. Embed’s Airborne Defence system delivers up to 30-days of 24-hour ongoing protection.

Embed’s Hygiene Defence products are stronger than harsh industrial cleaners without the toxic health risk aftertaste: killing 99.9% of a broad spectrum of pathogens, including COVID-19 on contact, airborne bacteria, viruses, fungi spores and mold. Plus, it purifies your operation: from airborne defense to all surface areas.

Experience the Embed Hygiene Defence difference here.



Brittany Gooding
Brittany Gooding
Content writer by day, toddler mom by night. When Brittany isn’t checking grammar or chasing her toddler, you can find her sipping coffee, watching The Office, or organizing her pen collection. You can find Brittany on LinkedIn.

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