Brittany Gooding

Brittany Gooding

Content writer by day, toddler mom by night. When Brittany isn’t checking grammar or chasing her toddler, you can find her sipping coffee, watching The Office, or organizing her pen collection. You can find Brittany on LinkedIn.

Recent Posts:

Utilizing Social Media in Your Reopening Strategy

The Coronavirus pandemic has changed the playing field. Consumers are looking to venture to businesses that make them feel safe and secure. Leading up to your reopening, one of the most important questions to ask yourself is how to communicate your plans to customers effectively (on a limited or no budget). 

Redefining "Fun" Post COVID-19

After months of being cooped up in quarantine, consumers are excited to gather outdoors in a surge of domestic fun as cities loosen restrictions and FECs reopen.  Now more than ever, there will be greater emphasis on the guest experience, but in the new normal, what does the essence of guest service look like?

The Top Free Tools & Resources in The Industry for Reopening Plans

In this time of uncertainty, it’s important to do our part and support our industry’s recovery, because actions speak louder than words. Many key players in the Family Entertainment and Amusement industries have created solid support initiatives and shared their resources, knowledge, and best practices. We’ve compiled some industry resources below:

How to Market Without an In-House Marketing Team

Time and again we have seen businesses reopen (at only 5% of their original revenue) and then close. But we know consumers’ are surging from lockdown with wild tales of revenge-spending. So why aren’t FECs capturing their fair share of this business? The consumer emerging post-COVID-19 is different, more cautious, and they will not return to businesses they perceive as unsafe.

Planning Your Customer Win-Back Strategy After Covid-19

As we said in our Be A Game Changer During the Covid-19 Crisis and The Time to Plan Your Reopening is Now blogs, it is imperative you work on your reopening readiness plan with a clear understanding that it’s not "just open the doors and back to business-as-usual." This pandemic has changed the playing field. Research tells us consumers will not return to businesses they perceive as unsafe (elevate your cleaning protocols, including contactless payments) and/or brands that have disconnected during the lockdown.

5 Stages of Working From Home

By now, most of the world is homebound and working from home, settling into these unsettling times. This world of working from home might take some getting used to if you’ve never worked remotely. Whether you’re a novice or work-from-home pro, these 5 stages of working from home during COVID-19 are #relatable.

Cost Cutting Strategies During Economic Crises

It’s no secret the coronavirus (COVID-19) has completely shaken up life as we know it. It has affected people, businesses, and industries in ways that no one could foresee. During these unprecedented times, we need to return to the basics and take action to mitigate the risk of COVID-19 and economic crisis.

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