DALLAS, TEXAS, March 16, 2026: Embed, the leading cashless payments, point-of-sale (POS), and integrated solutions for the amusement and attractions industry, brings its AI-enabled FEC ecosystem to Amusement Expo 2026. This follows the global debut of Embed AI and the Embed Ecosystem at IAAPA Expo 2025.
After launching these specialised, interconnected, and highly integrated software and hardware solutions, Embed is now offering the Amusement Expo audience a chance to experience these innovations firsthand. Operators will have access to automated solutions powered by Amazon Web Services.
“IAAPA is where we introduced the world to Embed AI and the next evolution of our ecosystem. Operators get to experience it at Amusement Expo,” said Renee Welsh, CEO of Embed. “This is where intelligent, automated, and connected venue operations become real for the North American market. We love Amusement Expo because it’s a concentration of FEC owner-operated attendees, which is why we’re so involved in AAMA and AAMCF; it’s an extraordinary community.”
AI Built for the Business of Fun
Embed AI delivers a new generation of intelligent tools tailored to support entertainment venues, empowering operators to:
• Unlock intuitive, real-time reporting
• Automate day-to-day operations
• Optimise pricing and promotions
• Improve workforce planning with smart staffing
• Predict revenue and demand
• Personalise guest experiences at scale
“Our partnerships with global technology leaders like Google, Apple, and Amazon Web Services give us access to pilot technologies that allow us to tailor their latest innovations specifically for the family entertainment industry,” said Andy Welsh, CTO of Embed. “The AI-enabled FEC is no longer theoretical — it’s here.”
With deeper insights into operational data, Embed AI enhances venue data to provide clear and actionable intelligence. This enables teams to optimise their operations, improve sales performance, and foster sustainable growth.
Six-Week Cycles of Innovation. One Connected Ecosystem.
The launch of Embed AI enhances Embed’s reputation for continuous innovation, driving six-week development cycles across the fully integrated Embed Ecosystem, including BOOKINGS, WAIVERS, SALES, Roaming POS, and REPORTS.
Each upgrade empowers operators to work faster, operate smarter, and increase revenue—all within a cloud-based, seamlessly connected platform.
Making its debut at Amusement Expo, Embed eCommerce BOOKINGS allows guests to reserve their in-venue experiences anytime, anywhere — before they even arrive.
Operators can now:
All are fully integrated with cashless payments, POS, and real-time reporting.
Embed GoTrain™ — On-Demand Gamified Learning for Embed Customers
Embed is dedicated to enhancing support for operators at all levels by broadening its ecosystem to encompass not only technology but also comprehensive training and enablement initiatives. What started in 2023 as GoTrain™ — a gamified, in-venue training programme designed for Family Entertainment Centre operators and their staff — has evolved into a holistic learning ecosystem. This ecosystem is designed to support teams throughout their journey, from onboarding to achieving mastery.
Today, GoTrain™ offers customised virtual coaching through GoTrain™ Express, provides real-time operational support via the Embed Help Centre, and encourages continuous development through a gamified, on-demand knowledge and training platform set to launch globally in Q3 2026.
Embed GoTrain™ offers a preview of the resources soon available to venue owners, managers, and frontline teams. This expanded innovative platform is designed to facilitate continuous training experiences, offering the following features:
• Comprehensive product training and certification
With the flexibility to access materials anytime and anywhere, Embed GoTrain™ empowers teams to enhance their learning, improve performance, and consistently provide outstanding guest experiences.
A Brand-New Website Experience Built for the Modern Operator
Building on its global Embed brand renewal strategy of 2019 and the launch of the Embed Ecosystem in 2025, Embed will debut its newly redesigned website at Amusement Expo. This update reflects the company’s ongoing evolution, development, and renewal into a leading, comprehensive FEC technology ecosystem brand.
The new website brings this innovation to life with advanced features and functionality, refreshed, high-impact visuals and an SEO-optimised architecture designed to drive global discoverability and engagement.
“We use advanced tech to market our advanced technology. Every empirical metric that matters solidifies Embed’s brand dominance in our tech sector, so we didn’t need to redesign the website; there was nothing wrong with it. This work reflects Embed’s drive and spirit of innovation — and where the industry is headed,” said Sara Paz, CMO, Embed. “It’s more than a new look; it’s a digital extension of the Embed Ecosystem that empowers operators to reimagine guest experiences and revenue growth.”
Together, Embed AI, the Embed Ecosystem, Embed GoTrain™, and the new digital experience represent a unified vision for the future of intelligent, cashless, and cloud-based venue operations.
To learn more and schedule a demonstration, visit Embed at the Amusement Expo 2026, Booth 1536, in Las Vegas from 17–19 March. For Embed’s full trade show schedule, click here.