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Accelerating into the Cashless Future: Embed to Bring Breakthrough Innovations at SEA Expo 2022

DUBAI, UAE, 5 May 2022 – Transforming the business of fun since 2001, Embed, the ultimate cashless solutions provider for the amusement, entertainment, and leisure industries is set to bring their latest breakthrough design innovations to the Saudi Entertainment & Amusement (SEA) Expo from May 16 to 18.

Deepening KSA Roots

With a global presence in 56 countries, Embed recognises the importance of the Middle East – with a local office and team in the region as early as 2013. “Our industry is now increasing at an annual rate of roughly 11%. However, in the Middle East, things are moving faster, with a growth of approximately 13 to 14%. We believe the reason for this rapid growth is that the region has consistently recognised the value of entertainment as part of its core strategy and provides world-class experiences to residents and tourists. In fact, the industry is included in His Royal Majesty’s Saudi Vision 2030, with an aim to diversify the country’s resources,” says Renee Welsh, CEO, Solutions Group.

 

The Demand for Cashless Systems

Having a system that is fully compliant with local Saudi system laws, Welsh shares why the KSA market opportunity excites her: “We are starting to see many Saudi entrepreneurs enter the entertainment market requiring a cashless system that can offer as many business modules in a single solution – like SALES, POS, PRIZES, kiosks, readers, wearables, CRM, event bookings, REPORTS, game management, Mobile Wallet, and more, and the Embed system can cater to these multi-attraction entertainment centres.”

 

Whether it’s simply managing their games or allowing the operator to use the award-winning Mobile Wallet and portal to eliminate costs or overheads, Embed has an integrated system that is designed to enable operators to focus on the guest journey, making it seamless and superior, and driving revenue.

 

“We have our cashless system up and running for so many long-time KSA customers, partners, and friends. We take pride working as direct partners with our customers – no need for third-party distributors or affiliations to get the job done and offer our customer direct care, support, and training.”

 

The solutions provider will again champion two of its latest tech innovations at the upcoming SEA Expo at the Riyadh International Convention & Exhibition Center:

 

The cutting-edge self-service KIOSK+, the breakthrough tech innovation of the year, has one of the largest touchscreen displays in the industry, a dramatically sleeker design, and expandable modularity.

 

Aside from KIOSK+, Embed introduced the Breakaway Game Card, the cutting-edge combination of the traditional game card and wearable media. Guests can simply snap off the removable section of the traditional game card, wear it with a band and reusable toggle, and get in the zone – SNAP. STRAP. PLAY!

 

“Traditional game cards carve a cult following for FECs and wearable media bring an extra layer of convenience, so why not have both on your wrist? Breakaway game cards can also ease up inventory management at the operator level,” says Rob Thompson, Chief Supply Chain Officer at Embed.

 

Making the Switch

After helping customers on the road to recovery in 2020, Embed is empowering FECs through reinvention and rejuvenation, to make smarter and sound business decision thanks to Embed’s long-running industry leadership, breakthrough tech innovations, data, and outstanding results.


FECs currently on non-Embed systems can make the switch with an unbeatable deal here.


SEA Summit

Catch Embed & Booking Boss Solutions Group CEO Renee Welsh as a keynote speaker at the SEA Summit! Her session will cover the FEC of the Future, what it means for businesses today, and how to take steps to future-proof your business with technology.

 

Schedule a Meeting

The Embed Mavericks are set to do demos of the new KIOSK+, the award-winning Mobile Wallet, the integrated cloud-based software solution TOOLKIT, the smartTOUCH arcade debit game card reader, and a full range of wearables and game cards from Embed’s famous Bling Trunk at the trade show.

 

Those interested in Embed’s offerings can schedule a meeting ahead time for the SEA Show.


The Embed Team
The Embed Team
Sharing our knowledge to help you enable your business of fun.

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Embed Redefines Reliability & Bags Awards at Amusement Expo International 2024

DALLAS, TEXAS, Mar 22, 2024: Embed, the ultimate cloud-based, cashless solutions provider for the amusement, entertainment, and leisure industries showcased its Software as a Service (SaaS) solutions and other breakthrough innovations at the Amusement Expo International (AEI) from 20-21 March, emphasising on the importance of reliability when it comes to choosing a solutions provider to future-proof your business. Embed is known to partner with global tech giants, maximising their groundbreaking technology to adapt it for the family entertainment sector. The award-winning Mobile Wallet is still the only Apple and Google-certified FEC solution in the industry since its launch in 2019; the only non-banking, non-finance, non-healthcare solution approved to sit in a consumer’s mobile wallet (not a mobile app that requires a download and ongoing maintenance). And, STATS, the business intelligence dashboard jointly developed with Amazon Web Services. “Fresh from The DEAL Show in Dubai, AEI has been another amazing show and we’re privileged to keep our ear to the ground and stay close to our customers – the members of the Embed family – friends, and partners in the industry, especially at a time when system reliability is a hot topic in the industry,” shares Renee Welsh, CEO at Embed. “We are in a strategic position to respond to the industry’s need for reliable tech partners they can trust; we’re a solutions provider that partners with Amazon Web Services (AWS) for their data centres and tech development. Our confidence comes from knowing that we partner with the best. AWS tech is reliable enough for NASA, Formula 1, the US Defence, Netflix (with 260M subscribers), and Facebook (with 3B subscribers), then we can guarantee that the Embed family of FECs are in good hands!” Speaking further about their SaaS solutions, CTO Andy Welsh comments on how a system’s reliability is as crucial as the data centres and tech partners running it: “The Embed system architecture is built to work even during network outages. It’s time to make the switch and upgrade to the Embed system when your current system is letting you and your guests down.” “It’s at times like these, when other cashless players are plagued with data centre issues that result in mass outages amongst their FEC customers during busy weekend hours that Embed’s cutting-edge reliability is crystal clear!” adds Sara Paz, CMO and Embed Success Squad™ Transformation Guru. The Embed Success Squad™ was introduced at IAAPA Orlando 2023 as the company’s testament to customer-centricity and commitment to their customers’ business growth and success. The dedicated team of consultants, champions, and trainers – a mix of growth gurus, SaaS experts, and payment specialists help the Embed family experience the transformational growth SaaS solutions drive. “With 1-year FREE Mobile Wallet and 3-months FREE STATS subscriptions, complimentary payment gateway cost-saving analysis, free best practice training from the industry’s best FECs, free marketing kits and/or complimentary printed assets that cover the entire customer journey in an FEC, and the Embed GoTrain™ – all these are done to drive consumer uptake of Mobile Wallet,” adds Paz. Here are other highlights of the show: Major Awards Embed is this year’s AMOA Operator’s Choice Awards winner, recognising the company’s commitment to innovate new and exciting solutions FEC operators can trust and maximise to enable, empower, and ease their business of fun. “We are honoured to bag this amazing award and beyond grateful to our partners and members of the Embed family for making this possible!” says Renee Welsh. In addition to this major win, Embed also won the Best Booth Design for its new modular and sustainable build: “This is such a huge win for us! Since using this at IAAPA Orlando 2023, this booth is a testament to our efforts towards sustainability - from digital brochures and collaterals to minimise our carbon footprint and booth modular for the flexibility to switch booth size, scale, and designs without wasting resources,” says Kathleen Goy, Global Head of Events and Marketing Chief of Staff. Booth Action Along with its roster of integrated hardware and software solutions, Embed showcased its SaaS solutions Mobile Wallet and STATS - the real game-changers in terms of profitability, operational efficiency, lower costs, and superior guest experience. The smarter, faster, and supercharged smartTOUCH™+ game card reader also made its AEI debut. Industry Roundtables John Keys, Embed Regional Sales Manager for North & South America, participated in a roundtable discussion about Promotions That Work, sharing best practices and insights on how to design high-value, low-cost promotions that guests will actually love. Top 100 FECs To recognise Embed’s Top 100 FECs – the "best of the best" that built the industry into what it is today - Embed presented its exclusive Embed Appreciation Rocket to the following customers, for years of partnership and fuelling fun with the company. FACE Amusement – 10 years IF La Fleur & Sons – 11 years Pizza Ranch – 12 years Player One – 14 years Atlantis Casino Resort Spa – 15 years International Women’s Month Celebration Embed honoured women in tech by giving away exclusive Women@Embed pins in celebration of International Women’s Month. “Women drive innovation and inspiration across various disciplines and industries. It’s only fitting that we Expect Her in Tech – which is what we are advocating for this year’s International Women’s Month, aligned with the United Nations’ theme: Invest in Women, Accelerate Progress,” says CEO Renee Welsh.