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Embed Introduces New Partner, Bell Casino AB

Dubai, UAE, 22 August 2019: Transforming the business of fun since 2001, Embed, the worldwide leader of the cashless business management systems and solutions for the amusement, entertainment and leisure industries is pleased to announce they’ve signed and secured the business of Bell Casino AB, a company that operates casinos in restaurants and amusement parks in Sweden, as well as operating maritime casinos on cruise ships in Northern Europe since 1979.

 

“We're extremely happy to welcome Bell Casino AB to the Embed family," stated Rosa Tahmaseb, Managing Director of Embed, EMEA. "Winning this business widens our presence in Europe and transforms the business of fun by delivering a superior guest experience to this fantastic entertainment and leisure site,” she added.

As part of EMBED’s commitment to elevate and fuel its customers’ businesses, the arcade in Bell Casino Cruise Ship now have the cashless integrated Embed software and hardware solution platform that enables them to significantly increase their revenue while delivering a superior guest experience. The unparalleled operational advantage of having the solution on their point-of-sale and self-service kiosk, real-time reporting, along with automated scheduling is accessible from one or many venues, enabling operators to create attractive offers and upsell packages to drive revenue. With smartTOUCH, the most advanced and award-winning game card readers, fun is just a tap away. 

 

Kathleen Goy
Kathleen Goy
Global Events Maverick also known as Ba-Kao-Liao. Kathleen's role at Embed includes Global Head of Events, GTM Planning, Media, Creative and PR. Kath has a proven track record in successful high-tech mobile marketing, with 360-degree marketing planning and execution experience. Most recently, the Embed booth at Amusement Expo 2020, won the Best Booth Design Award. You can find Kathleen on Linkedin.

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