Lucky Strike Selects EMBED

February 2010 – EMBED, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, announces the successful installation of the Embed System at Lucky Strike’s Power Play concept located next to the company’s Bellevue, WA location. The facility features over 150 game stations with a laser maze, full bar and lounge menu. The Power Play location marks the second game operation for the Lucky Strike chain which operates 18 high-end bowling and lounge facilities across the country.

The location utilizes the Embed System to manage the cashless operation of their games and attractions as well as their extensive redemption counter. The installation is highlighted by Embed’s Color-Glo Swipers, the industry’s original and leading color-changing, interactive card readers. “The Lucky Strike brand is synonymous with first-class entertainment and we are proud to be a part of this project,” notes Merrik Keller, Sales Manager for Embed USA. “Jim Bennington and the team at Lucky Strike are seasoned professionals which made planning, coordinating and executing this large scale installation a very smooth and enjoyable process.” For additional information on Lucky Strike, you can visit them on the web at www.bowlluckystrike.com and www.powerplaybellevue.com.

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